Director, Lifecycle Marketing & CRM Strategy (Remote)

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 113,000 - 158,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Paid time off

Paid holidays

Parental leave

Job summary

Merkle is seeking a Director, Customer Lifecycle Marketing to lead omni‑channel strategies and CRM activation for diverse clients. You will guide cross‑functional teams, translate data into impactful campaigns, and build trusted relationships with executives.

This role emphasizes leadership, analytics, and strategic storytelling to drive measurable ROI. You will collaborate across media, analytics, and creative teams, delivering programs with a focus on customer lifecycle optimization and

Qualifications

• Bachelor’s degree required.
• 8+ years of data-driven marketing experience.
• Experience leading a team.
• Experience with Braze or SFMC is a plus.
• Healthcare client experience is a plus.
• Strong Excel and research tool proficiency.
• Excellent writing and client-facing communication.
• Ability to translate data into marketing recommendations.
• Willing to travel 20-30%.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology into marketing ideas for the client.
• Show understanding of differences in marketing to customers in different verticals.
• Develop trusted, long‑term relationships with key client contacts.
• Ensure meaningful client value through best-practice solutions and original thinking.
• Collaborate with team leadership and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show impact of our approach.

Skills

Team leadership

CRM strategy

PowerPoint

Excel

Data-driven marketing

Writing and presentation

Client facing communication

Strategic planning

Cross-functional collaboration

Braze/SFMC

Education

Bachelor’s Degree

Tools

PowerPoint

Job description

Merkle is seeking a Director, Customer Lifecycle Marketing to lead omni‑channel strategies and CRM activation for diverse clients. You will guide cross‑functional teams, translate data into impactful campaigns, and build trusted relationships with executives.

This role emphasizes leadership, analytics, and strategic storytelling to drive measurable ROI. You will collaborate across media, analytics, and creative teams, delivering programs with a focus on customer lifecycle optimization and