Director, Customer Lifecycle Marketing (Open to Remote, Continental U.S.)

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 113,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Paid time off

Job summary

Merkle is seeking a Director, Customer Lifecycle Marketing to lead strategic omni-channel plans and to translate CRM and 1st party data capabilities into innovative marketing ideas for clients. You will build trusted relationships with executives and collaborate across teams to deliver measurable ROI across multiple verticals.

Strong data interpretation and communication skills are essential. Role requires deep lifecycle marketing expertise, 8+ years in data-driven marketing, and experience in

Qualifications

• Bachelor’s degree required.
• 8+ years in data-driven marketing (CRM, direct mail, email, online/offline media).
• Hands-on data usage to drive customer experiences across lifecycle.
• 5+ years in an agency/consulting environment.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Translate new technology (1st party data marketing, CRM) into client ideas.
• Develop trusted relationships with key client contacts and executives.
• Collaborate with leadership and partner agencies to execute plans.
• Identify data points and measurements to show ROI and impact.
• Ensure meaningful client value through best-practice solutions and original thinking.

Skills

CRM marketing

Direct mail

Lifecycle marketing

Excel

Client management

Data-driven decisions

Education

Bachelor’s Degree

Tools

Braze

Salesforce Marketing Cloud

Job description

Job Description: We welcome remote candidates based in the continental United States Please Note: Direct mail strategy experience is required for this role. Candidates should have experience incorporating direct mail into broader customer lifecycle and omnichannel marketing strategies. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

As Director, Customer Lifecycle Marketing you will join a team of experienced marketers who focus on helping Merkle clients achieve their business goals. You will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems. As a leader your skills and passion for communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution. At Merkle “Strategy” means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As a Director in the Customer Lifecycle Marketing team you will demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI and have the ability to work across many of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech) To be successful in this role you’ll have a passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

You Will:

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

You Have:

• A Bachelor’s Degree. (Required)
• Experience leading customer lifecycle marketing strategy engagements and delivering trusted content and recommendations to senior clients. (Required)
• 8+ years of experience in data-driven marketing, specifically CRM, direct mail, email, and online/offline media strategy. (Required)
• Hands-on experience and advanced knowledge of how to leverage data to drive customer experiences across the customer lifecycle.
• 5+ years working in an agency or consulting firm.
• Deep understanding of how data drives decisions and experience interpreting data-driven results to deliver actionable insights.
• Proficiency in Excel.
• Knowledge of Braze, Salesforce Marketing Cloud, or similar CRM platforms and the ability to apply that knowledge to strategy and experience planning. (A Plus)
• Strong writing, presentation, and client-facing communication skills.
• Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
• Superior multitasking, networking, time management, and interpersonal skills.
• Self-starter with high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20%-30% travel (contingent on client needs).

The annual salary range for this position is $113,000-$150,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-LE1 #LI-MERKLE #LI-REMOTE

Location: USA - Remote - Colorado Brand: Merkle Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work