Integrated Media Strategy & Growth Leader

Plymouth Rock Assurance Corporation; Woodbridge Township (NJ); On-site; USD 175,000 - 230,000; Full time

Benefits offered by this job

Paid time off

Health insurance Day 1

401(k) contribution

Onsite gym

Professional development

Wellness program

Paid family leave

Tuition reimbursement

Job summary

Plymouth Rock Assurance Corporation is seeking a Director of Integrated Media in Woodbridge, NJ to lead planning, buying and optimization across search, AI ads, programmatic, direct mail, email, and traditional media. You will manage an in-house team and partner with Brand Strategy and Analytics to align all media with growth and profitability goals.

The role requires 10+ years in performance marketing, 5+ years of leadership, and strong full-funnel expertise across multiple channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• MBA or advanced degree preferred.
• 10+ years of performance/direct-response marketing and media buying experience.
• 5+ years of leadership experience managing managers and teams.
• Proven success with multiple paid channels and full-funnel strategy.
• Experience partnering with brand strategy and data/analytics leaders.

Responsibilities

• Develop and execute an integrated, multi-channel media strategy and annual plan.
• Collaborate with Brand Strategy to align plans with brand positioning and messaging.
• Partner with Data & Analytics for audience analysis and performance insights.
• Balance investment across upper- and lower-funnel channels and define success metrics.
• Lead traditional media strategy, planning, and negotiations with publishers.
• Own the media budget and drive efficiency and volume targets.
• Establish attribution, testing, and reporting frameworks for optimization.
• Lead, coach, and develop the Media Team and succession planning.
• Manage vendor and partner relationships for favorable terms.
• Oversee operations and trafficking for scalable campaigns.
• Pilot new channels and tools to stay ahead in the media landscape.
• Report performance and forecasts to senior leadership.

Skills

Channel expertise

People leadership

Strategic planning

Analytical skills

Communication

Cross-functional partnership

Budget management

Media buying

Education

Bachelor's degree

MBA preferred

Job description

Plymouth Rock Assurance Corporation is seeking a Director of Integrated Media in Woodbridge, NJ to lead planning, buying and optimization across search, AI ads, programmatic, direct mail, email, and traditional media. You will manage an in-house team and partner with Brand Strategy and Analytics to align all media with growth and profitability goals.

The role requires 10+ years in performance marketing, 5+ years of leadership, and strong full-funnel expertise across multiple channels.