Director of Integrated Media & Performance

DAC Group; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Competitive benefits

Generous PTO

Parental leave

Retirement saving plans

Professional development

Job summary

DAC Group seeks a Director, Media to lead strategic decisions across SEM, Programmatic, and Paid Social, overseeing cross-channel media engagements. This role ensures high-quality service to clients and drives integrated media strategies from planning to execution.

You will mentor a senior media team, partner with PMO and client teams, and present insights to executives, advancing innovative methodologies and disciplined execution.

Qualifications

• Minimum University degree in Business or college equivalent.
• Minimum 8 years advanced Digital Media campaign planning/management experience (traditional media experience a plus).
• Google Ads certified.
• Familiarity with enterprise integrated media campaigns, strategies and tactics.
• 5+ years team leadership experience, ideally in an agency environment.
• Growth mindset for expanding campaigns and opportunities within the client base.
• Eager to understand, test and implement new media methodologies with a focus on improving service offerings.
• Strong analytical skills with proven ability to demonstrate interpretation capabilities.
• Proven record of working on multiple time-sensitive projects on schedule.

Responsibilities

• Work with SEM, Programmatic, and Paid Social to create, execute, and report on cross-channel media engagements.
• Represent integrated media approach to internal and external audiences.
• Oversee development of junior level media team members.
• Track and conduct periodic check-ins with employees to ensure training and development.
• Communicate progress to leadership and provide regular program updates.
• Lead campaign planning, keyword research, vendor selection and budget management for enterprise campaigns.

Skills

Team leadership

Analytical skills

Strategic thinking

Education

Bachelor's degree in Business or college equivalent

Tools

Google Ads

Programmatic media

Job description

DAC Group seeks a Director, Media to lead strategic decisions across SEM, Programmatic, and Paid Social, overseeing cross-channel media engagements. This role ensures high-quality service to clients and drives integrated media strategies from planning to execution.

You will mentor a senior media team, partner with PMO and client teams, and present insights to executives, advancing innovative methodologies and disciplined execution.