Senior Director of Paid Media & Growth (AI-Driven)

MediaAlpha; États-Unis; À distance; USD 156 000 - 220 000; Plein temps

Avantages offerts par ce poste

Annual bonus program

Health, dental, and vision insurance

401(k) matching

Open PTO with birthday off

Parental leave (22 weeks primary, 12?

Professional development reimbursement

Cell phone reimbursement

Calm App subscription

Pet adoption reimbursement

Dog-friendly offices (LA and AZ)

Résumé du poste

MediaAlpha, a leader in insurance advertising technology, seeks a Senior Director of Paid Media to build a best-in-class paid media function. You’ll own strategy across social, search, native, display, and retargeting, with Meta as the primary channel, while scaling AI-driven creative production and testing.

You will hire and mentor a high-impact team, define budgets and ROI guardrails, and translate performance into executive-ready narratives that drive down cost per lead and increase revenue

Qualifications

• Managed $1M+ monthly Meta ad spend hands-on.
• Proven ROI-positive paid media in lead generation.
• Experience building or scaling a paid media team.

Responsabilités

• Own the full paid media strategy across social, search, native, display, and retargeting.
• Set channel-level investment strategies, budgets, and ROI guardrails.
• Define strategic direction aligned with MediaAlpha's growth strategy.
• Ensure positive ROI and end-to-end accountability for campaigns.
• Hire, lead, coach, and develop a team of channel analysts.
• Translate performance into executive-ready narratives linking metrics to outcomes.
• Leverage AI tooling to accelerate creative production and UGC testing.
• Build a high-velocity creative testing engine across formats.
• Ensure compliance with TCPA and state advertising rules.

Connaissances

Paid media strategy

ROI optimization

Team leadership

AI tooling for creative

Cross-channel advertising

Meta Platform expertise

Outils

Meta Ads Manager

Google Ads

Analytics platforms

Description du poste

MediaAlpha, a leader in insurance advertising technology, seeks a Senior Director of Paid Media to build a best-in-class paid media function. You’ll own strategy across social, search, native, display, and retargeting, with Meta as the primary channel, while scaling AI-driven creative production and testing.

You will hire and mentor a high-impact team, define budgets and ROI guardrails, and translate performance into executive-ready narratives that drive down cost per lead and increase revenue