Senior Marketing Director

Crandall Associates, Inc.; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

Crandall Associates, Inc. is seeking a Senior Marketing Director, Direct Response to drive measurable, profitable growth through performance-driven programs.

You will own customer acquisition and revenue campaigns across paid and owned channels in a fast-paced environment. Responsibilities include building direct response strategies aligned with revenue goals, managing full-funnel performance from impressions to conversions, and optimizing campaigns across paid search, paid social, display,

Qualifications

• Experience leading direct response marketing campaigns and teams.
• Strong analytics and KPI-driven mindset.
• Excellent cross-functional collaboration with Creative, Product, Analytics, and CRM teams.

Responsibilities

• Build direct response strategies aligned with revenue and profitability goals.
• Manage full-funnel performance from impressions to conversions across paid search, paid social, display, video, and affiliates; lead test-and-learn optimization.

Job description

The client is hiring a Senior Marketing Director, Direct Response to drive measurable, profitable growth through performance-driven marketing programs. This role owns customer acquisition and revenue-generating campaigns across paid and owned channels, with a strong emphasis on ROI, testing, optimization, and scaling in a fast-paced, results-oriented environment.

Key responsibilities include developing and executing a direct response strategy aligned with revenue, customer acquisition, and profitability goals. The role will manage full-funnel performance from impressions to conversions, oversee paid acquisition across channels such as paid search, paid social, display, video, affiliates, and other performance platforms, and operate with a test-and-learn mindset while partnering with agencies and platform teams to improve efficiency and innovation.

The client expects the leader to collaborate with Creative and Product teams to build high-performing ads, offers, and landing pages, and to lead ongoing A/B testing across messaging, formats, offers, and user experience. The role will define and track KPIs such as CAC, CPA, ROAS, LTV, and payback period, partner with Analytics to support accurate attribution and reporting, and use data to diagnose issues and guide investment decisions, while also coordinating with CRM and lifecycle partners to support onboarding, retention, and reactivation as applicable.