Director, Insights & Intelligence — AI-Driven Strategy

Burson; Dallas (TX); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Burson, a global leader in communications and part of WPP, is hiring a Director for Insights & Intelligence. You will turn data into strategic insights for high-profile brands, lead social listening initiatives, and apply AI to analytics. The role requires mentoring peers and presenting findings to clients and internal stakeholders.

You’ll work in a collaborative, hybrid environment with teams across disciplines, guiding campaigns from data to decision in a fast-paced setting.

Qualifications

• 6-7+ years of analytics/insights/intelligence experience in PR/communications/advertising.
• Strong background in social listening analytics.
• Experience using Sprinklr and other social listening tools.
• Proven ability to translate data into strategic insights.
• Client-facing communication with senior stakeholders.
• Experience mentoring junior team members.

Responsibilities

• Develop strategic insights to inform campaigns and reputation initiatives.
• Translate data into clear narratives for senior stakeholders.
• Deep-dive into data to support decision making and create clean datasets for reporting.
• Monitor and evaluate earned and owned campaign performance against KPIs.
• Identify trends and audience behaviors from social data.
• Oversee social listening programs with tools like Brandwatch and Sprinklr.
• Mentor junior team members and guide methodologies.
• Partner with account teams to shape strategic recommendations.
• Apply AI to enhance insight generation and forecasting.
• Deliver actionable social analytics with strategic implications.

Skills

Social listening

Data storytelling

AI in analytics

Client leadership

Mentoring

Presentation skills

Strategic thinking

Team collaboration

Tools

Sprinklr

Brandwatch

Meltwater

Generative AI

Job description

Burson, a global leader in communications and part of WPP, is hiring a Director for Insights & Intelligence. You will turn data into strategic insights for high-profile brands, lead social listening initiatives, and apply AI to analytics. The role requires mentoring peers and presenting findings to clients and internal stakeholders.

You’ll work in a collaborative, hybrid environment with teams across disciplines, guiding campaigns from data to decision in a fast-paced setting.