Director, In-Store Marketing AMRS Leader

Under Armour, Inc.; Baltimore (MD); Hybride; USD 165 000 - 220 000; Plein temps

Avantages offerts par ce poste

UA Give Back volunteer days

Under Armour merchandise discounts

Competitive 401(k) plan matching

Maternity and parental leave

Health & fitness benefits

Résumé du poste

Under Armour, Inc. is seeking a Director, AMRS In-Store Marketing to lead strategy, execution, and optimization of in-store campaigns, POS communications, and activations across UA DTC and Wholesale channels.

Drive customer engagement and sales performance through compelling campaigns and cross-functional collaboration. The role balances strategic leadership with operational excellence, ensuring brand standards are elevated and marketing investments yield measurable business results.

Qualifications

• Bachelor's degree with typically 12 years of relevant experience, OR Master's degree with typically 10 years of relevant experience, OR 16 years of relevant work experience without degree.
• Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways of working are ever-changing due to client demands.
• Retail Marketing background with proven track record of growing retail businesses and optimizing processes, teams and partnerships to deliver results.
• Consumer orientation and ability to drive preference and loyalty for UA.
• Strong problem solving and initiative to differentiate our Brand.
• Proven track record of leading highly functioning teams and developing talent.

Responsabilités

• Lead the development and execution of in-store marketing strategies to boost engagement, conversion, and brand affinity across the Americas retail fleet.
• Align in-store marketing initiatives with commercial objectives, seasonal priorities, and consumer insights to drive sales growth.
• Maintain premium, customer-centric brand experiences across all retail environments with consistent execution of brand standards.
• Optimize marketing investments, processes, and cross-functional planning for efficiency and impact.
• Partner with Marketing, Merchandising, Creative, Retail, and Operations to ensure alignment and accountability.
• Identify and implement innovative retail marketing solutions that differentiate the brand in-store.
• Lead seasonal planning and post-season reviews using insights to drive continuous improvement and ROI.

Connaissances

Collaborative

Solutions-focused

Organized

Detail-oriented

Deadline-driven

Resilient

Consumer orientation

Problem solving

High initiative

Talent development

Formation

Bachelor's or Master's degree

Description du poste

Under Armour, Inc. is seeking a Director, AMRS In-Store Marketing to lead strategy, execution, and optimization of in-store campaigns, POS communications, and activations across UA DTC and Wholesale channels.

Drive customer engagement and sales performance through compelling campaigns and cross-functional collaboration. The role balances strategic leadership with operational excellence, ensuring brand standards are elevated and marketing investments yield measurable business results.