Senior Performance Marketing Strategist – Hybrid (NA)

Under Armour, Inc; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid volunteer days

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Digital Marketing Specialist in Baltimore. The role focuses on performance marketing across social, search, affiliate and retail channels, with a strong emphasis on collaboration with agency partners and internal teams.

The candidate will manage budgets, develop briefs, and drive revenue by delivering cohesive multichannel campaigns that connect with customers and elevate the brand in the market.

Qualifications

• 3+ years of performance marketing experience.
• Experience with Social, Search, Affiliate, and Retail Marketing.
• Ability to manage multiple deadlines and budgets.
• Proven ability to communicate strategies to partners.
• Strong knowledge of the Marketing/Media landscape.

Responsibilities

• Partner with and report to the Director, Performance Marketing.
• Execute the Media Performance Marketing program for North America.
• Drive revenue by aligning with agency partners across Performance channels.
• Coordinate promotions with Planning, Creative, Merchandising and Sales.
• Collaborate with agencies overseeing Media and Retail Marketing campaigns.
• Assist other areas of Acquisition Marketing and manage briefs for campaigns.

Skills

Performance Marketing

Social Media

Paid Search

Google Shopping

Affiliate Marketing

Retail Marketing

Education

BA in Marketing or related field

Tools

Ariba

Job description

Under Armour, Inc. is seeking a Digital Marketing Specialist in Baltimore. The role focuses on performance marketing across social, search, affiliate and retail channels, with a strong emphasis on collaboration with agency partners and internal teams.

The candidate will manage budgets, develop briefs, and drive revenue by delivering cohesive multichannel campaigns that connect with customers and elevate the brand in the market.