Director, In-Store Marketing – Americas

Under Armour, Inc; Baltimore (MD); Hybrid; USD 165,000 - 220,000; Full time

Benefits offered by this job

Volunteer Days

Parental Leave

Wellbeing Benefits

Job summary

Under Armour is seeking a Director, AMS In-Store Marketing to lead strategy, execution, and optimization of in-store initiatives across UA DTC and Wholesale. You will oversee campaigns, POS communications, and activations that bring the brand to life in retail.

This role collaborates with Merchandising, Visual Merchandising, Operations, Retail, Sales, Brand & Channel Marketing, Creative and Vendor Partners to ensure elevated brand standards and measurable impact.

Qualifications

• Bachelor's degree with typically 12 years of relevant experience, OR Master's degree with typically 10 years of relevant experience, Typically 16 years of relevant work experience without degree.
• Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
• Retail Marketing background and mindset with proven track record of growing retail businesses and optimizing processes, teams and partnerships to deliver results
• Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
• Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
• High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
• Proven track record of leading highly functioning teams and developing talent

Responsibilities

• Lead the development and execution of in-store marketing strategies that increase customer engagement, conversion, and long-term brand affinity across the Americas retail fleet.
• Drive sales growth and promotional effectiveness by aligning in-store marketing initiatives with commercial objectives, seasonal priorities, and consumer insights.
• Champion a consistent, premium, and customer-centric brand experience at every point of purchase, ensuring execution excellence across all retail environments.
• Optimize marketing investments, operating processes, and cross-functional planning to improve efficiency, scalability, and business impact.
• Serve as a key strategic partner to Marketing, Merchandising, Creative, Retail, and Operations leaders, driving alignment and accountability across functions.
• Identify, evaluate, and implement innovative retail marketing solutions that enhance the customer journey, strengthen competitive differentiation, and support evolving consumer expectations.
• Lead end-to- end seasonal planning and post-season hindsight reviews, leveraging insights and performance data to drive continuous improvement, inform future strategies, and maximize return on investment.

Skills

Retail Marketing

Team Leadership

Strategic Planning

Cross-functional

Brand Alignment

Initiative

Education

Education requirements

Job description

Under Armour is seeking a Director, AMS In-Store Marketing to lead strategy, execution, and optimization of in-store initiatives across UA DTC and Wholesale. You will oversee campaigns, POS communications, and activations that bring the brand to life in retail.

This role collaborates with Merchandising, Visual Merchandising, Operations, Retail, Sales, Brand & Channel Marketing, Creative and Vendor Partners to ensure elevated brand standards and measurable impact.