Senior Performance Marketing Lead

Under Armour, Inc.; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid UA Give Back volunteer days

Under Armour merchandise discounts

Competitive 401(k) plan matching

Maternity and parental leave for elig.

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Sr. Professional Performance Marketing to support go‑to‑market strategies, agency partnerships, and budget forecasting for North America.

The role focuses on performance channels including Social, Search, Affiliate, and Retail Marketing to drive sales and market presence. You will collaborate with planning, creative, merchandising, and sales teams to align promotions and product launches while managing timelines and vendor payments within Ariba.

Qualifications

• Ability to prioritize and work under pressure with multiple deadlines.
• Ability to self-start and deliver results in a fast-paced environment.
• Experience solving and communicating complex strategies to cross-functional partners.
• Proven ability to track and manage budgets.
• Proven ability to communicate strategies to partners.
• Strong knowledge, passion and understanding of the Marketing/Media landscape.
• Positive attitude and self-starter, proactive approach, hustler mindset.

Responsibilities

• Assist/Execute the Media Performance Marketing program for North America.
• Play an important and active role in driving revenue for the business by ensuring alignment and collaboration with agency partners across the Performance space.
• Partner internally across Planning, Creative, Merchandising, Sales to align promotions/product releases and communicate plans and timing to support these offers.
• Partner with Marketing Agencies overseeing our Media Performance Marketing program to strategize, collaborate, plan & execute the overall approach.
• Partner with Agency overseeing our Retail Marketing efforts; strategize, collaborate, plan & execute within marketing channels.
• Assist and support other areas of the Acquisition Marketing team.
• Building out written briefs (creative, strategic) for Agency and Media partners tied to given campaign projects.
• Help Manage/assist the creative development timeline process and tracking marketing budgets.
• Management of vendor payment process, creation of PO#’s and tracking PO submissions within Ariba system.
• Collaborate with internal and external partners to understand the target consumer and KPI metrics to evaluate OUR effectiveness in reaching that consumer.

Skills

Prioritization under pressure

Self-starter

Independent view with collaboration

Performance marketing program

Multi-tasking

Strategy development experience

Complex strategy communication

Information management

Budget tracking

Strategy communication

Marketing/Media landscape knowledge

Positive attitude

Cross-team collaboration

Detail oriented

Adaptability

Learning agility

Education

BA in Marketing or related field

Job description

Under Armour, Inc. is seeking a Sr. Professional Performance Marketing to support go‑to‑market strategies, agency partnerships, and budget forecasting for North America.

The role focuses on performance channels including Social, Search, Affiliate, and Retail Marketing to drive sales and market presence. You will collaborate with planning, creative, merchandising, and sales teams to align promotions and product launches while managing timelines and vendor payments within Ariba.