Director, AMRS In-Store Marketing

Under Armour, Inc; Baltimore (MD); Hybrid; USD 165,000 - 220,000; Full time

Benefits offered by this job

Volunteer Days

Parental Leave

Wellbeing Benefits

Job summary

Under Armour is seeking a Director, AMS In-Store Marketing to lead strategy, execution, and optimization of in-store initiatives across UA DTC and Wholesale. You will oversee campaigns, POS communications, and activations that bring the brand to life in retail.

This role collaborates with Merchandising, Visual Merchandising, Operations, Retail, Sales, Brand & Channel Marketing, Creative and Vendor Partners to ensure elevated brand standards and measurable impact.

Qualifications

• Bachelor's degree with typically 12 years of relevant experience, OR Master's degree with typically 10 years of relevant experience, Typically 16 years of relevant work experience without degree.
• Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
• Retail Marketing background and mindset with proven track record of growing retail businesses and optimizing processes, teams and partnerships to deliver results
• Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
• Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
• High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
• Proven track record of leading highly functioning teams and developing talent

Responsibilities

• Lead the development and execution of in-store marketing strategies that increase customer engagement, conversion, and long-term brand affinity across the Americas retail fleet.
• Drive sales growth and promotional effectiveness by aligning in-store marketing initiatives with commercial objectives, seasonal priorities, and consumer insights.
• Champion a consistent, premium, and customer-centric brand experience at every point of purchase, ensuring execution excellence across all retail environments.
• Optimize marketing investments, operating processes, and cross-functional planning to improve efficiency, scalability, and business impact.
• Serve as a key strategic partner to Marketing, Merchandising, Creative, Retail, and Operations leaders, driving alignment and accountability across functions.
• Identify, evaluate, and implement innovative retail marketing solutions that enhance the customer journey, strengthen competitive differentiation, and support evolving consumer expectations.
• Lead end-to- end seasonal planning and post-season hindsight reviews, leveraging insights and performance data to drive continuous improvement, inform future strategies, and maximize return on investment.

Skills

Retail Marketing

Team Leadership

Strategic Planning

Cross-functional

Brand Alignment

Initiative

Education

Education requirements

Job description

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Director, AMS In-Store Marketing is responsible for developing and leading the strategy, execution, and optimization of all in-store marketing initiatives that enhance the customer shopping experience and drive sales performance across retail locations in UA DTC and Wholesale channels. This role oversees the development and deployment of compelling customer-facing retail campaigns, point-of-sale communication, and promotional activations that bring the brand to life in the retail environment.

Working cross-functionally with Merchandising, Visual Merchandising, Operations, Retail, Sales, Brand & Channel Marketing, Creative and Vendor Partners, the Director ensures consistent, elevated execution of brand standards. The role balances strategic leadership with operational excellence, ensuring that marketing efforts translate into meaningful customer interactions and measurable business results.

Your Impact

• Lead the development and execution of in-store marketing strategies that increase customer engagement, conversion, and long-term brand affinity across the Americas retail fleet.
• Drive sales growth and promotional effectiveness by aligning in-store marketing initiatives with commercial objectives, seasonal priorities, and consumer insights.
• Champion a consistent, premium, and customer-centric brand experience at every point of purchase, ensuring execution excellence across all retail environments.
• Optimize marketing investments, operating processes, and cross-functional planning to improve efficiency, scalability, and business impact.
• Serve as a key strategic partner to Marketing, Merchandising, Creative, Retail, and Operations leaders, driving alignment and accountability across functions.
• Identify, evaluate, and implement innovative retail marketing solutions that enhance the customer journey, strengthen competitive differentiation, and support evolving consumer expectations.
• Lead end-to- end seasonal planning and post-season hindsight reviews, leveraging insights and performance data to drive continuous improvement, inform future strategies, and maximize return on investment.

Qualifications

• Bachelor's degree with typically 12 years of relevant experience, OR Master's degree with typically 10 years of relevant experience, Typically 16 years of relevant work experience without degree.
• Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
• Retail Marketing background and mindset with proven track record of growing retail businesses and optimizing processes, teams and partnerships to delvier results
• Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
• Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
• High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
• Proven track record of leading highly functioning teams and developing talent

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule:This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$165,000.00-$220,000.00USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].