Director, GTM Marketing — Service Cloud

Salesforce, Inc.; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking a Director of Product Marketing (GTM Service Cloud) to own the go-to-market strategy for the Service business, including Service Cloud, Casey, and Contact Center. You will align with sales, product, and field teams to craft a unified Service story and drive impactful launches.

You will guide cross-functional GTM plans, enablement content, and competitive strategies while partnering with global teams to scale initiatives and measure performance against clear metrics.

Qualifications

• > 8 years of product marketing, GTM, or related roles.
• Experience leading and inspiring a marketing team.
• Strong communication and storytelling with executives and field partners.
• Ability to present to leadership and cross-functional teams.
• Self-starter in a fast-moving, multi-geography org.
• Strategic thinker with data-driven approach.
• Experience aligning with sales and enablement teams.
• Experience marketing to service buyers across industries.
• Experience creating value props and buyer funnel content.

Responsibilities

• Own end-to-end GTM strategy for Service, Agentforce, Service Cloud, and Contact Center.
• Translate business needs into marketing plans with cross-functional teams.
• Be the voice of sales for field enablement and product marketing.
• Lead competitive strategy and annual/quarterly GTM planning.
• Develop enablement content: sales plays, decks, training materials.
• Drive launches for major Service product releases and events.

Skills

8+ years experience

team leadership

strong communication

storytelling

present to executives

self-starter

growth mindset

data analytics

partner to sales/enablement

buyer-centric messaging

Job description

Salesforce, Inc. is seeking a Director of Product Marketing (GTM Service Cloud) to own the go-to-market strategy for the Service business, including Service Cloud, Casey, and Contact Center. You will align with sales, product, and field teams to craft a unified Service story and drive impactful launches.

You will guide cross-functional GTM plans, enablement content, and competitive strategies while partnering with global teams to scale initiatives and measure performance against clear metrics.