Director, Field Service Product Marketing & GTM

Salesforce, Inc.; Chicago, Northern (IL, KY); Hybrid; USD 164,000 - 262,000; Full time

Job summary

Salesforce, Inc. is seeking a Director of Product Marketing (GTM Field Service) in Chicago, IL.

You will own the go-to-market strategy for Field Service, translating business needs into scalable programs across marketing, sales enablement, and field teams. The ideal candidate has 8+ years in product marketing or GTM roles, with strong storytelling, strategic thinking, and proficiency in data-driven marketing.

Qualifications

• 8+ years in product marketing, sales, or go-to-market roles.
• Strong communicator who presents to executives, cross-functional partners, and customers.
• Self-starter capable of navigating a complex, multi-geography org.
• Strategic thinker with a growth mindset and data-driven metrics.
• Proven partner to sales, marketing, and enablement teams in building pipeline and close.
• Knowledge of marketing to service buyers across industries.
• Experience creating value propositions and content strategies for demand generation.

Responsibilities

• Be the Field Service go-to-market expert for stakeholders across product, marketing, and distribution, aligning to global leaders to drive sales programs and pipeline generation.
• Own competitive strategy and enablement for Field Service—market and competitor intelligence, positioning against key competitors, and arming sales with tools to win.
• Lead cross-functional annual and quarterly GTM planning for Field Service, driving alignment on priorities, timing, and narrative.
• Build a product enablement strategy translating value proposition for sales and customers, including sales plays and training material.
• Partner with industry and regional PMMs to scale programs, content, and enablement globally.
• Partner with product teams to shape pricing and packaging strategy and support in-flight deals and field communications as pricing changes roll out.
• Drive launch strategy and execution for key Field Service product launches, including buyer campaign execution.
• Create and deliver content, webinars, blogs, events, and customer stories that carry the message to market, and present to audiences of all sizes.
• Track, measure, and report results, adjusting programs based on data.

Skills

Experience in GTM/PMM

Strong communicator

Cross-functional leadership

Strategic thinker

Data-driven marketing

Sales enablement collaboration

Value proposition development

GTM program management

Tools

Salesforce products

Job description

Salesforce, Inc. is seeking a Director of Product Marketing (GTM Field Service) in Chicago, IL.

You will own the go-to-market strategy for Field Service, translating business needs into scalable programs across marketing, sales enablement, and field teams. The ideal candidate has 8+ years in product marketing or GTM roles, with strong storytelling, strategic thinking, and proficiency in data-driven marketing.