Director, GTM Marketing — Service Cloud & AI

Salesforce; Chicago (IL); Vor Ort; USD 143.000 - 217.000; Vollzeit

Zusammenfassung

Salesforce is seeking a Director, Product Marketing (GTM Service Cloud) to own the go-to-market strategy for the Service business, including Service Cloud, Casey, and Contact Center. You will join a team of experienced product marketers, act as the voice of sales, and turn product innovation into a clear Service story that wins in the field.

Collaborating with sales, product, enablement, and partners, you will drive pricing, packaging, launches, and training material, plus analyst relations and

Qualifikationen

• 8+ years of experience in product marketing, sales, or go-to-market roles.
• Experience leading and inspiring a team of marketers.
• Strong communication and storytelling skills.
• Ability to present confidently to executive leaders, cross-functional partners, and customers.
• Self-starter who can navigate a complex, fast-moving, multi-geography organization.
• Strategic thinker with a growth mindset and comfort with numbers.
• Data and analytics proficiency for setting measurable marketing metrics.
• Proven partner to sales, marketing, and enablement teams.
• Knowledge of or experience in marketing to Service buyers across multiple industries.
• Experience creating value propositions and content strategies for the full buyer funnel.

Aufgaben

• Go-To-Market Strategy: Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center.
• Voice of Sales: Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams.
• Subject Matter Expertise: Be the go-to-market expert for Service for internal stakeholders, executives, and the field.
• Competitive Strategy: Own competitive strategy and enablement for Service.
• Planning: Lead cross-functional annual and quarterly GTM planning.
• Enablement Strategy: Build the product enablement strategy, including sales plays, pitch decks, and training material.
• Product Launches: Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce.
• Pricing & Packaging: Partner with product teams on pricing and packaging strategy.
• Global Scale: Partner with industry and regional product marketing managers to scale programs globally.
• Analyst Relations: Work with analyst relations on positioning and briefings.
• Content Creation: Create and deliver content, webinars, blogs, events, and customer stories.
• Public Speaking: Present to audiences of all sizes, from customer meetings to keynote stages.
• Performance Tracking: Track, measure, and report on sales and marketing performance against clear metrics.
• Team Inspiration: Bring GTM expertise and inspire a team of product marketers.

Kenntnisse

Go-to-market strategy

Team leadership

Communication

Executive presenting

Self-starter

Strategic thinking

Analytics

Cross-functional partner

Value proposition

Jobbeschreibung

Salesforce is seeking a Director, Product Marketing (GTM Service Cloud) to own the go-to-market strategy for the Service business, including Service Cloud, Casey, and Contact Center. You will join a team of experienced product marketers, act as the voice of sales, and turn product innovation into a clear Service story that wins in the field.

Collaborating with sales, product, enablement, and partners, you will drive pricing, packaging, launches, and training material, plus analyst relations and