Director, Product Marketing GTM (Service Cloud)

Leadout Capital; Bellevue (WA); On-site; USD 180,000 - 240,000; Full time

Job summary

Leadout Capital is seeking an experienced Director of Product Marketing (GTM Service Cloud) to own the go-to-market strategy for our Service offerings, including Agentforce and Service Cloud. You will translate customer and sales needs into compelling marketing programs, enablement content, and launch plans.

You will lead a team of product marketers, partner with product and sales, and drive global scale initiatives while measuring performance against defined metrics.

Qualifications

• 8+ years of experience in product marketing, sales, or go-to-market roles.
• Proven ability to lead and inspire a marketing team.
• Strong communication and storytelling skills for executive audiences.
• Ability to present confidently to executives, cross-functional partners, and customers.
• Self-starter who can navigate a complex, fast-moving, multi-geography organization.

Responsibilities

• Own the go-to-market strategy for the core Service business across Agentforce, Service Cloud, and Contact Center.
• Act as the voice of sales, translating needs to marketing, enablement, product, and field teams.
• Be the go-to-market expert for Service for internal stakeholders, executives, and the field.
• Own competitive strategy and enablement for Service.
• Lead cross-functional annual and quarterly GTM planning.
• Build the product enablement strategy, including sales plays, pitch decks, and training material.
• Drive launch strategy and execution for key Service product launches, including major events like Dreamforce.
• Partner with product teams on pricing and packaging strategy.
• Scale programs globally with regional PMMs; work with analysts on positioning.
• Create and deliver content, webinars, blogs, events, and customer stories.
• Present to audiences from customer meetings to keynote stages.
• Track and report on sales and marketing performance against clear metrics.
• Inspire a team of product marketers with GTM expertise.

Skills

Go-to-market strategy

Team leadership

Strong communication

Executive presenting

Growth mindset

Data analytics

Sales alignment

Service industry knowledge

Tools

Salesforce

AI tools

Job description

About the Role

Salesforce is the #1 AI CRM, and Agentforce is at the center of how our customers transform service. As Director, Product Marketing (GTM Service Cloud), you will own the go-to-market strategy for our Service business, including Service Cloud, Casey (our help agent), and Contact Center.

You will join a team of experienced product marketers, act as the voice of sales, and turn product innovation into a clear, unified Service story that wins in the field.

Key Responsibilities

• Go-To-Market Strategy: Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center.
• Voice of Sales: Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams.
• Subject Matter Expertise: Be the go-to-market expert for Service for internal stakeholders, executives, and the field.
• Competitive Strategy: Own competitive strategy and enablement for Service.
• Planning: Lead cross-functional annual and quarterly GTM planning.
• Enablement Strategy: Build the product enablement strategy, including sales plays, pitch decks, and training material.
• Product Launches: Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce.
• Pricing & Packaging: Partner with product teams on pricing and packaging strategy.
• Global Scale: Partner with industry and regional product marketing managers to scale programs globally.
• Analyst Relations: Work with analyst relations on positioning and briefings.
• Content Creation: Create and deliver content, webinars, blogs, events, and customer stories.
• Public Speaking: Present to audiences of all sizes, from customer meetings to keynote stages.
• Performance Tracking: Track, measure, and report on sales and marketing performance against clear metrics.
• Team Inspiration: Bring GTM expertise and inspire a team of product marketers.

Required Qualifications

• 8+ years of experience in product marketing, sales, or go-to-market roles.
• Experience leading and inspiring a team of marketers.
• Strong communication and storytelling skills.
• Ability to present confidently to executive leaders, cross-functional partners, and customers.
• Self-starter who can navigate a complex, fast-moving, multi-geography organization.
• Strategic thinker with a growth mindset and comfort with numbers.
• Data and analytics proficiency for setting measurable marketing metrics.
• Proven partner to sales, marketing, and enablement teams.
• Knowledge of or experience in marketing to Service buyers across multiple industries.
• Experience creating value propositions and content strategies for the full buyer funnel.

Preferred Qualifications

• Experience with Salesforce products and/or other SaaS and B2B technology platforms.
• Experience in Contact Center, customer service, or AI agent products.
• Experience using AI tools to analyze and interpret sales data, and create plans based on that data.