Director, GTM Marketing — Service Cloud

Salesforce, Inc.; Bellevue (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking an experienced Director of Product Marketing (GTM Service Cloud) to own the go-to-market strategy for the Service business, including Service Cloud, Casey, and Contact Center.

You will join a team of product marketers and shape a unified Service story that wins in the field. You will lead cross-functional GTM planning, act as voice of sales, drive launches, pricing, and packaging, and scale programs globally while partnering with analysts and delivering compelling

Qualifications

• 8+ years of experience in product marketing, sales, or go-to-market roles.
• Experience leading and inspiring a team of marketers.
• Strong communication and storytelling skills.
• Ability to present confidently to executive leaders, cross-functional partners, and customers.
• Self-starter who can navigate a complex, fast-moving, multi-geography organization.
• Strategic thinker with a growth mindset and comfort with numbers.
• Data and analytics proficiency for setting measurable marketing metrics.
• Proven partner to sales, marketing, and enablement teams.
• Knowledge of or experience in marketing to Service buyers across multiple industries.
• Experience creating value propositions and content strategies for the full buyer funnel.

Responsibilities

• Go-To-Market Strategy: Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center.
• Voice of Sales: Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams.
• Subject Matter Expertise: Be the go-to-market expert for Service for internal stakeholders, executives, and the field.
• Competitive Strategy: Own competitive strategy and enablement for Service.
• Planning: Lead cross-functional annual and quarterly GTM planning.
• Enablement Strategy: Build the product enablement strategy, including sales plays, pitch decks, and training material.
• Product Launches: Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce.
• Pricing & Packaging: Partner with product teams on pricing and packaging strategy.
• Global Scale: Partner with industry and regional product marketing managers to scale programs globally.
• Analyst Relations: Work with analyst relations on positioning and briefings.
• Content Creation: Create and deliver content, webinars, blogs, events, and customer stories.
• Public Speaking: Present to audiences of all sizes, from customer meetings to keynote stages.
• Performance Tracking: Track, measure, and report on sales and marketing performance against clear metrics.
• Team Inspiration: Bring GTM expertise and inspire a team of product marketers.

Skills

8+ years exp

Team leadership

Communication

Executive presentation

Self-starter

Strategic thinking

Data analytics

Sales enablement partner

Service buyers knowledge

Buyer funnel content

Job description

Salesforce, Inc. is seeking an experienced Director of Product Marketing (GTM Service Cloud) to own the go-to-market strategy for the Service business, including Service Cloud, Casey, and Contact Center.

You will join a team of product marketers and shape a unified Service story that wins in the field. You will lead cross-functional GTM planning, act as voice of sales, drive launches, pricing, and packaging, and scale programs globally while partnering with analysts and delivering compelling