Director, Growth Analytics & Acquisition

Harnham

Miami (FL)

On-site

USD 180,000 - 240,000

Full time

9 hours ago

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Job summary

Harnham seeks a Director of Marketing Analytics to lead a data-driven effort to acquire more profitable customers at scale. This role focuses on measurement, predictive modelling, experimentation, and platform optimization to improve acquisition performance and unit economics.

Responsibilities include steering the Marketing Analytics and Data Science team, developing MMM and attribution frameworks, and partnering with Growth Marketing, BI, and Engineering to build a best-in-class analytics

Qualifications

Background in Marketing Analytics, Marketing Science, Growth Analytics, Customer Analytics or Marketing Data Science.
Experience building machine learning and data science models.
Expertise in experimentation, causal inference, incrementality or marketing effectiveness.
Experience with customer value models, CLV, propensity models, attribution and measurement frameworks.
Strong SQL proficiency with exposure to Python, R or advanced statistical modelling.
Ability to translate complex analytics into commercial decisions.

Responsibilities

Lead Marketing Analytics and Data Science team.
Define measurement strategy across paid digital and traditional channels.
Oversee Marketing Mix Modeling (MMM) and investment optimization.
Direct Incrementality testing, geo-lift studies and experimentation frameworks.
Develop lead quality, customer value, propensity and predictive modelling.
Own attribution strategy and marketing effectiveness measurement.
Collaborate with Growth Marketing, BI, Data Engineering and Executive Leadership.