Senior Marketing Analytics Lead: Drive Growth & Investment

Harnham; Miami (FL); On-site; USD 100,000 - 150,000; Full time

Job summary

Harnham is seeking a Senior Marketing Analyst in Miami to elevate acquisition analytics and business impact. You will connect marketing activity to downstream customer value, profitability, and long-term outcomes, working with marketing, analytics, product, finance, and executives.

You will build scalable reporting, improve measurement capabilities, and guide investment decisions across channels, using SQL, Python, and BI tools to deliver insights and strategic recommendations.

Qualifications

• 4+ years of experience in Marketing Analytics, Growth Analytics, Performance Analytics, or related fields.

Responsibilities

• Analyze paid acquisition performance across digital marketing channels, including Google and Meta.
• Measure marketing effectiveness beyond top-of-funnel metrics by connecting acquisition activity to revenue, profitability, and customer quality outcomes.
• Build and maintain funnel reporting across the customer lifecycle.
• Develop scalable dashboards, reporting frameworks, and KPI definitions.
• Design, measure, and interpret A/B tests and experimentation initiatives.
• Support attribution and measurement initiatives to improve marketing investment decisions.
• Partner with marketing leadership to evaluate channel performance and optimize budget allocation.
• Leverage SQL, Python, and analytics tools to uncover actionable insights from large datasets.
• Present findings and recommendations to stakeholders across marketing, product, finance, and leadership teams.

Skills

Marketing Analytics

Growth Analytics

Performance Analytics

SQL

Python

Dashboards

Tools

Tableau

Power BI

Looker

Job description

Harnham is seeking a Senior Marketing Analyst in Miami to elevate acquisition analytics and business impact. You will connect marketing activity to downstream customer value, profitability, and long-term outcomes, working with marketing, analytics, product, finance, and executives.

You will build scalable reporting, improve measurement capabilities, and guide investment decisions across channels, using SQL, Python, and BI tools to deliver insights and strategic recommendations.