Director, Global Acquisition Marketing & Growth

Playlist; New York (NY); On-site; USD 174,000 - 232,000; Full time

Job summary

Playlist is seeking a Director of Acquisition Marketing to drive new user growth across paid media and brand marketing. You will shape full-funnel strategy, manage a multi-million-dollar budget, and lead a multidisciplinary team across Creative, Lifecycle, CRO, Analytics, and Product.

The role emphasizes growth, cross-market impact, and collaboration with executive leadership to balance short-term performance with long-term brand building.

Qualifications

• Lead and develop multidisciplinary teams.
• Proven success building brand campaigns and upper-funnel programs.
• Strong understanding of full-funnel measurement and data interpretation.
• Experience directing agencies and platform partners.

Responsibilities

• Own global new user acquisition across direct response and brand marketing.
• Lead and develop a team spanning paid media, brand marketing, and analytics.
• Manage multi-million-dollar acquisition budget with channel and country allocations.
• Guide paid social, paid search, and programmatic media to meet LTV:CAC targets.
• Build upper-funnel media strategy across OOH, CTV, partnerships, and influencers.
• Drive multi-channel campaigns from awareness to conversion with Creative and Product teams.
• Lead GTM media strategies for new markets and products, testing new channels.

Skills

Leadership

Team management

Brand and performance marketing

Data-driven decision making

Executive stakeholder communication

Job description

Playlist is seeking a Director of Acquisition Marketing to drive new user growth across paid media and brand marketing. You will shape full-funnel strategy, manage a multi-million-dollar budget, and lead a multidisciplinary team across Creative, Lifecycle, CRO, Analytics, and Product.

The role emphasizes growth, cross-market impact, and collaboration with executive leadership to balance short-term performance with long-term brand building.