Director, Acquisition Marketing

Playlist; New York (NY); Sur place; USD 174 000 - 232 000; Plein temps

Résumé du poste

Playlist is seeking a Director of Acquisition Marketing to drive new user growth across paid media and brand marketing. You will shape full-funnel strategy, manage a multi-million-dollar budget, and lead a multidisciplinary team across Creative, Lifecycle, CRO, Analytics, and Product.

The role emphasizes growth, cross-market impact, and collaboration with executive leadership to balance short-term performance with long-term brand building.

Qualifications

• Lead and develop multidisciplinary teams.
• Proven success building brand campaigns and upper-funnel programs.
• Strong understanding of full-funnel measurement and data interpretation.
• Experience directing agencies and platform partners.

Responsabilités

• Own global new user acquisition across direct response and brand marketing.
• Lead and develop a team spanning paid media, brand marketing, and analytics.
• Manage multi-million-dollar acquisition budget with channel and country allocations.
• Guide paid social, paid search, and programmatic media to meet LTV:CAC targets.
• Build upper-funnel media strategy across OOH, CTV, partnerships, and influencers.
• Drive multi-channel campaigns from awareness to conversion with Creative and Product teams.
• Lead GTM media strategies for new markets and products, testing new channels.

Connaissances

Leadership

Team management

Brand and performance marketing

Data-driven decision making

Executive stakeholder communication

Description du poste

About the Company

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Job Summary

Acquisition Marketing designs and delivers digital campaigns that attract new customers and expand our user base. The team uses channels including social media, search, app marketing, programmatic, and video advertising, applying data-driven insights to improve performance and drive efficient, sustainable growth. We are preferable to candidates who reside on the East Coast.

The Role You’ll Play

The Director, Acquisition Marketing is responsible for new user acquisition for ClassPass across paid media and brand marketing. You’ll shape the full-funnel strategy, from building awareness and consideration to driving efficient conversion, while overseeing a multi-million-dollar media budget across global markets. As a member of the marketing leadership team, you’ll lead a multidisciplinary team and partner closely with Creative, Lifecycle, CRO, Analytics, and Product to balance near-term performance with long-term growth.

• Own global new user acquisition across direct response and demand generation, forecasting performance and adjusting strategy against growth targets
• Lead and develop a team spanning paid media, brand marketing, and analytics while fostering performance, creativity, and collaboration
• Manage the multi-million-dollar acquisition budget, optimizing channel and country allocation across short-term efficiency and long-term brand building
• Guide paid social, paid search, app, and programmatic media to deliver efficiently against LTV:CAC targets
• Build the upper-funnel media strategy across OOH, CTV, brand partnerships, and influencers, with clear objectives and measurement plans
• Drive seasonal, multi-channel campaigns with Creative, Lifecycle, CRO, and Product, creating a consistent journey from first impression through conversion
• Lead go-to-market media strategies for new markets, products, and TAMs while testing channels and formats that unlock new growth
• Advance full-funnel measurement through MMM, incrementality, and brand lift testing while holding agencies, platforms, and partners accountable for performance and value

Experience You Bring

• 10+ years of experience in consumer acquisition or growth marketing across brand and performance channels
• 5+ years of experience leading and developing multidisciplinary teams
• Proven success building brand campaigns, investing in upper-funnel media, and demonstrating impact on awareness and new customer growth
• Hands-on expertise across paid social, paid search, and programmatic media, including directing agencies and platform partners
• Experience managing large, complex marketing budgets, including forecasting, channel allocation, and spend strategy
• Strong understanding of full-funnel measurement, with the judgment to recognize data limitations and make informed decisions
• Strong brand and creative instincts, with experience briefing and partnering with creative teams on campaigns that build the brand and drive action
• Clear communication and stakeholder management skills, including presenting to executive leaders and managing external agencies and partners

The base salary range for this position in the United States is $173,925.00 MIN to $231,900 MID. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.