Director, E‑Commerce Strategy & Growth

fsastorecom; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Health-E Commerce seeks a Director of E‑Commerce to shape the strategy for FSA Store and HSA Store, owning the cross-functional roadmap and prioritizing bets. You will lead a team of eight across merchandising, experimentation, and site operations, partnering with engineering, paid media, lifecycle, and creative teams.

You will report to the VP of Growth Marketing and drive a product-led, evidence-based approach, focusing on improving conversion and contribution per session while aligning with

Qualifications

• 8+ years in ecommerce, digital product, or growth with P&L responsibility.
• Experience running or leading an experimentation program with rigorous design and measurement.
• Strong product management fundamentals: discovery, briefs, acceptance criteria, prioritization.

Responsibilities

• Define the customer problem and bets; articulate the strategy with data-backed rationale.
• Maintain a single cross-functional roadmap across merchandising, experimentation, marketing, and product.
• Set the experimentation standard and ensure impact is measured; own CVR, AOV, and contribution per session.
• Oversee personalization strategy across onsite, paid marketing, and CRM.
• Bridge the telehealth offering with core shopping experiences and value cases for both.
• Represent site performance to the executive team with clear results and next steps.
• Develop four managers and career progression paths for the team.

Skills

Strategic leadership

Experimentation program

Product management fundamentals

Data-driven decision making

CMS/Commerce Cloud experience

Tools

AB Tasty

Builder.io

Constructor

Salesforce Commerce Cloud

Job description

Health-E Commerce seeks a Director of E‑Commerce to shape the strategy for FSA Store and HSA Store, owning the cross-functional roadmap and prioritizing bets. You will lead a team of eight across merchandising, experimentation, and site operations, partnering with engineering, paid media, lifecycle, and creative teams.

You will report to the VP of Growth Marketing and drive a product-led, evidence-based approach, focusing on improving conversion and contribution per session while aligning with