Director, E‑Commerce & Growth Strategy

FSAStore.com; United States; On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with company match

Flexible PTO

Wellness + internet reimbursements

Professional development

Job summary

Health-E Commerce seeks a Director of E-Commerce to set the site strategy for FSA Store and HSA Store, owning a cross-functional roadmap and driving a data-driven, product-led approach. You will lead eight direct reports across merchandising, experimentation, and site operations, partnering with engineering, paid media, lifecycle, and creative teams.

The role emphasizes defining customer problems, prioritizing bets, and delivering measurable improvements in CVR, AOV, and contribution per session

Qualifications

• Minimum 8+ years in ecommerce, digital product, or growth with P&L contribution.
• Experience running an experimentation program with a point of view on test design and impact.
• Product management fundamentals: discovery, briefs, acceptance criteria, prioritization.

Responsibilities

• Define customer problem, insight, and bets; write and defend strategy with data.
• Own a single, prioritized roadmap across merchandising, experimentation, marketing, and product.
• Set the experimentation agenda and minimum bet sizes; focus on measured impact.
• Own personalization strategy across onsite, paid marketing, and CRM.
• Bridge telehealth features to core shopping experience and quantify value.
• Own CVR, AOV, and contribution per session; address checkout and mobile gaps.
• Oversee site operations, merchandising quality, and calendar alignment.
• Translate strategy into engineering briefs with clear acceptance criteria.
• Present site performance to executives and outline planned actions.
• Develop four managers and succession paths within the team.

Skills

8+ years ecommerce

Experimentation program

Data-driven decision making

Strategic leadership

Cross-functional influence

Tools

Salesforce Commerce Cloud

AB Tasty

Builder.io

Constructor

Job description

Health-E Commerce seeks a Director of E-Commerce to set the site strategy for FSA Store and HSA Store, owning a cross-functional roadmap and driving a data-driven, product-led approach. You will lead eight direct reports across merchandising, experimentation, and site operations, partnering with engineering, paid media, lifecycle, and creative teams.

The role emphasizes defining customer problems, prioritizing bets, and delivering measurable improvements in CVR, AOV, and contribution per session