Director, DTC Growth & Subscriptions

Quip; United States; Hybrid; USD 170,000 - 190,000; Full time

Job summary

Quip in New York's DUMBO office is seeking a Director of DTC Channel to own the DTC P&L, the acquisition budget, and the full funnel from first click through first repeat purchase.

This is a hands-on role: you’ll set strategy and then dive into the numbers, funnel metrics, and platforms to prove it out.

In your first 90 days, expect a clean funnel baseline and a prioritized plan to move blended CAC and payback, with a cadence of tests and learnings.

Qualifications

• 8+ years in DTC or e-commerce, with meaningful time in CPG
• Experience owning a paid acquisition budget against CAC and payback targets
• Hands-on experience with Shopify and Recharge, including building and managing subscription plans, offers, and retention flows
• Deep subscription mechanics: enrollment, plan design, skip, swap and pause behavior, churn, and lifetime value
• Full-funnel range across lifecycle, merchandising, and site conversion, not traffic alone
• Experience managing managers or senior individual contributors
• A quantitative operating style: you lead with the model, size an opportunity before chasing it, and can defend your numbers
• Fluency across the stack: Meta and Google Ads managers, Klaviyo or similar, GA4, and at least one BI or attribution layer

Responsibilities

• Own the DTC channel P&L, setting the growth and profitability targets and the plan to hit them
• Partner with finance on budget, planning, and forecasting, and own the variance when the number moves
• Keep promotional strategy in lockstep with quip's other channel owners so offers don't compete against each other
• Build the cohort view of our customers, behavioral and demographic, and use it to shape strategy from acquisition through repeat and subscription rather than optimizing the base as one group
• Own the DTC acquisition budget against CAC, payback, and contribution-margin targets rather than channel ROAS alone
• Own paid acquisition driving quip.com across Meta, Google, TikTok, and affiliate, working with our external media partner; set the allocation and hold it to target
• Hold external partners to the same standard of rigor, and keep paid strategy aligned with quip's other channels
• Make the buy-versus-build calls on the tools and data the channel runs on
• Own conversion at every step of the funnel, from traffic to PDP through cart, checkout, and first repeat purchase
• Set the priority order on what gets fixed, and quantify the lift on each change
• Set offer and bundle architecture that grows AOV and margin without training customers to wait for a discount
• Own the lifecycle program end to end: welcome, post-purchase, replenishment, winback, and subscriber retention across email and SMS
• Drive subscription growth through enrollment, plan design, and the skip, swap, and pause mechanics that keep subscribers active
• Define the volume and variety of creative that paid and lifecycle require, and close the loop with content and creative on what performs
• Build the end-to-end customer experience in partnership with digital product and CX, with subscription management ease as the priority
• Own CSAT and NPS for the channel, and bring what the community is telling us back into the roadmap
• Own the reporting growth decisions are made from: CAC and blended CAC, contribution margin per order, LTV and payback, conversion by step, AOV, repeat rate, and subscription churn
• Build and maintain the weekly growth reporting leadership and the board see, and explain any variance in it
• Set the testing agenda across creative, offer, audience, and landing page, and hold a documented cadence of what won and what got cut
• Lead and develop the team, setting goals, priorities, and resourcing across the channel's work
• Hold the bar on analytical rigor, and make sure recommendations arrive sized and defensible

Skills

Quantitative operating style

Full-funnel lifecycle experience

Team leadership

Data-driven decision making

Cross-channel analytics

Tools

Shopify

Recharge

Meta Ads

Google Ads

Klaviyo

GA4

BI/Attribution tools

Job description

Quip in New York's DUMBO office is seeking a Director of DTC Channel to own the DTC P&L, the acquisition budget, and the full funnel from first click through first repeat purchase.

This is a hands-on role: you’ll set strategy and then dive into the numbers, funnel metrics, and platforms to prove it out.

In your first 90 days, expect a clean funnel baseline and a prioritized plan to move blended CAC and payback, with a cadence of tests and learnings.