Director, Distribution Marketing & Growth Strategy

AIG; Chicago (IL); On-site; USD 137,000 - 150,000; Full time

Job summary

AIG is seeking a seasoned marketing leader to partner with Distribution and Field leadership, translating business priorities into effective marketing strategies for broker and client engagement. This role emphasizes account-based marketing, North America events, and industry-focused campaigns.

You will influence go-to-market priorities and drive integrated marketing initiatives from Chicago to key markets.

Qualifications

• 10+ years in B2B financial marketing, sales enablement, and distribution.
• Insurance industry experience strongly preferred.
• Strong strategic mindset with the ability to align marketing positioning, broker and client engagement, and growth opportunities.
• Strong understanding of brokers, clients, and distribution models, ideally in financial services or professional services.
• Experience establishing and supporting account-based marketing.
• Proven ability to translate business needs into clear actionable marketing.

Responsibilities

• Serve as the primary marketing partner to Distribution and Field leadership.
• Lead marketing initiatives aligned to retail broker engagement, wholesale broker engagement, and client engagement priorities to help strengthen relationships and support growth objectives.
• Drive the development and marketing activation of industry-focused client offerings aligned to strategic growth and target priorities.
• Develop and execute campaigns, content, and communications aligned to business priorities.
• Support client and broker events, including messaging, materials, and follow‑up.
• Improve the clarity, consistency, and effectiveness of distribution communications.
• Manage timelines and coordinate with stakeholders to deliver high-quality outputs.

Skills

B2B financial marketing

Sales enablement

Distribution experience

Account-based marketing

Executive stakeholder engagement

Communication & collaboration

Education

Bachelor's degree in Business/Finance/Marketing

MBA or equivalent

Job description

AIG is seeking a seasoned marketing leader to partner with Distribution and Field leadership, translating business priorities into effective marketing strategies for broker and client engagement. This role emphasizes account-based marketing, North America events, and industry-focused campaigns.

You will influence go-to-market priorities and drive integrated marketing initiatives from Chicago to key markets.