Director, Distribution Marketing

American International Group; Atlanta (GA); On-site; USD 142,000 - 155,000; Full time

Job summary

American International Group (AIG) is seeking a seasoned marketing leader to partner with Distribution and Field leadership in North America. The role translates business priorities into integrated marketing strategies to strengthen broker and client engagement, support go-to-market priorities, and elevate program consistency and impact.

You will drive industry-focused marketing, ABM efforts, and an events strategy aligned to growth areas.

Qualifications

• Bachelor’s degree in Business, Economics, Finance, Marketing or related field.
• 10+ years in B2B financial marketing, sales enablement, and distribution.
• Experience with account-based marketing.
• Ability to translate business needs into clear, actionable marketing plans.
• Strong communication, collaboration, and stakeholder management.

Responsibilities

• Serve as the primary marketing partner to Distribution and Field leadership.
• Lead marketing initiatives for retail, wholesale broker, and client engagement priorities.
• Develop and activate industry-focused client offerings aligned to growth priorities.
• Develop and execute campaigns, content, and communications tied to business priorities.
• Support client and broker events with messaging, materials, and follow-up.
• Improve clarity and consistency of distribution communications.

Skills

Marketing strategy

B2B marketing

Sales enablement

Distribution marketing

Stakeholder management

Account-based marketing

Content creation

Campaign management

Education

Bachelor’s degree in Business/Economics/Finance/Marketing

Job description

ScopeThis is an opportunity to join a high-impact marketing team focused on advancing key business priorities.We are seeking a seasoned marketing professional to support Distribution and Field leadership, by translating business priorities into clear, effective marketing strategies that strengthen broker and client engagement, support go-to-market priorities and elevate the consistency and impact of marketing programs.The Distribution organization is structured across three core engagement areas: retail broker engagement, wholesale broker engagement, and client engagement, each with distinct audiences, relationship priorities, and growth objectives. Serving as the key marketing partner across all three areas, this role will help strengthen relationships, deepen market engagement, and support growth through integrated marketing initiatives.This role will also help drive a robust North America events strategy aligned to priority growth areas and designed to elevate our market presence.The position also supports the development and activation of industry-focused marketing strategies, while also advancing account-based marketing efforts to support priority clients.Reporting to the Chief Marketing & Communications Officer, North America, this role will connect marketing efforts to business outcomes.This is a hands-on role for someone who can operate at pace, manage multiple priorities, and translate business needs into clear, effective marketing execution.Key Responsibilities:Serve as the primary marketing partner to Distribution and Field leadershipLead marketing initiatives aligned to retail broker engagement, wholesale broker engagement, and client engagement priorities to help strengthen relationships and support growth objectivesDrive the development and marketing activation of industry-focused client offerings aligned to strategic growth and target prioritiesDevelop and execute campaigns, content, and communications aligned to business prioritiesSupport client and broker events, including messaging, materials, and follow-upImprove the clarity, consistency, and effectiveness of distribution communicationsManage timelines and coordinate with stakeholders to deliver high-quality consistent outputsBring structure and discipline to planning, prioritization, and executionCoordinate across the Wholesale and Retail marketing teams to ensure alignment with broader campaigns and messagingRemain current on emerging AI trends, tools, and best practices relevant to marketing and communicationsManage and mentor the distribution marketing manager providing clear direction and performance expectationsJob Requirements:10+ years in B2B financial marketing, sales enablement, and distributionStrong strategic mindset with the ability to align marketing positioning, broker and client engagement, and growth opportunitiesStrong understanding of brokers, clients, and distribution models, ideally in financial services or professional servicesExperience working closely with distribution, broker, and client networksExperience establishing and supporting account-based marketingProven ability to translate business needs into clear actionable marketingConfident working with senior stakeholders and distribution teamsStrong communication, collaboration, and execution skillsHighly organized with strong project management skills.Education:Bachelor’s degree required (Business, Economics, Finance, Marketing or related field). Advanced degree (MBA or equivalent) is a plusFor positions based in NYC, the base salary range is $142,000 - $155,000 and the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. In addition, we’re proud to offer a range of competitive benefits, a summary of which can be viewed here: : 2026 Benefits Overview Your actual compensation will be dependent on your skills, experience, and qualifications.#LI-CY1At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.Enjoy benefits that take care of what mattersAt AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.Reimagining insurance to make a bigger difference to the worldAmerican International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.Welcome to a culture of inclusionWe’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to [e-mail] Area:CM - CommunicationsAIG Employee Services, Inc.