Director, Distribution Marketing - Insurance

AIG; Chicago (IL); On-site; USD 137,000 - 150,000; Full time

Job summary

AIG is seeking a seasoned marketing leader to partner with Distribution and Field leadership, translating business priorities into effective marketing strategies for broker and client engagement. This role emphasizes account-based marketing, North America events, and industry-focused campaigns.

You will influence go-to-market priorities and drive integrated marketing initiatives from Chicago to key markets.

Qualifications

• 10+ years in B2B financial marketing, sales enablement, and distribution.
• Insurance industry experience strongly preferred.
• Strong strategic mindset with the ability to align marketing positioning, broker and client engagement, and growth opportunities.
• Strong understanding of brokers, clients, and distribution models, ideally in financial services or professional services.
• Experience establishing and supporting account-based marketing.
• Proven ability to translate business needs into clear actionable marketing.

Responsibilities

• Serve as the primary marketing partner to Distribution and Field leadership.
• Lead marketing initiatives aligned to retail broker engagement, wholesale broker engagement, and client engagement priorities to help strengthen relationships and support growth objectives.
• Drive the development and marketing activation of industry-focused client offerings aligned to strategic growth and target priorities.
• Develop and execute campaigns, content, and communications aligned to business priorities.
• Support client and broker events, including messaging, materials, and follow‑up.
• Improve the clarity, consistency, and effectiveness of distribution communications.
• Manage timelines and coordinate with stakeholders to deliver high-quality outputs.

Skills

B2B financial marketing

Sales enablement

Distribution experience

Account-based marketing

Executive stakeholder engagement

Communication & collaboration

Education

Bachelor's degree in Business/Finance/Marketing

MBA or equivalent

Job description

Scope

This is an opportunity to join a high-impact marketing team focused on advancing key business priorities.

We are seeking a seasoned marketing professional to support Distribution and Field leadership, by translating business priorities into clear, effective marketing strategies that strengthen broker and client engagement, support go-to-market priorities and elevate the consistency and impact of marketing programs.

The Distribution organization is structured across three core engagement areas: retail broker engagement, wholesale broker engagement, and client engagement, each with distinct audiences, relationship priorities, and growth objectives. Serving as the key marketing partner across all three areas, this role will help strengthen relationships, deepen market engagement, and support growth through integrated marketing initiatives.

This role will also help drive a robust North America events strategy aligned to priority growth areas and designed to elevate our market presence.

The position also supports the development and activation of industry-focused marketing strategies, while also advancing account-based marketing efforts to support priority clients.

Reporting to the Chief Marketing & Communications Officer, North America, this role will connect marketing efforts to business outcomes.

This is a hands‑on role for someone who can operate at pace, manage multiple priorities, and translate business needs into clear, effective marketing execution.

Key Responsibilities:

• Serve as the primary marketing partner to Distribution and Field leadership
• Lead marketing initiatives aligned to retail broker engagement, wholesale broker engagement, and client engagement priorities to help strengthen relationships and support growth objectives
• Drive the development and marketing activation of industry-focused client offerings aligned to strategic growth and target priorities
• Develop and execute campaigns, content, and communications aligned to business priorities
• Support client and broker events, including messaging, materials, and follow‑up
• Improve the clarity, consistency, and effectiveness of distribution communications
• Manage timelines and coordinate with stakeholders to deliver high-quality consistent outputs
• Bring structure and discipline to planning, prioritization, and execution
• Coordinate across the Wholesale and Retail marketing teams to ensure alignment with broader campaigns and messaging
• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications
• Manage and mentor the distribution marketing manager providing clear direction and performance expectations

Job Requirements:

• 10+ years in B2B financial marketing, sales enablement, and distribution
• Insurance industry experience strongly preferred
• Strong strategic mindset with the ability to align marketing positioning, broker and client engagement, and growth opportunities
• Strong understanding of brokers, clients, and distribution models, ideally in financial services or professional services
• Experience working closely with distribution, broker, and client networks
• Experience establishing and supporting account-based marketing
• Proven ability to translate business needs into clear actionable marketing
• Confident working with senior stakeholders and distribution teams
• Strong communication, collaboration, and execution skills
• Highly organized with strong project management skills.

Education:

Bachelor's degree required (Business, Economics, Finance, Marketing or related field). Advanced degree (MBA or equivalent) is a plus

For positions based in NYC, the base salary range is $142,000 - $155,000. For positions based in NJ, the base salary range is $137,000 - $152,000. For positions based in IL, the base salary range is $137,000 - $150,000 and the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. In addition, we're proud to offer a range of competitive benefits, a summary of which can be viewed here: : 2026 Benefits Overview Your actual compensation will be dependent on your skills, experience, and qualifications.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what's most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security-as well as your professional development-to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in c