Director, Direct-to-Consumer Sales

AssuranceAmerica; Atlanta (GA); On-site; USD 180,000 - 270,000; Full time

Job summary

AssuranceAmerica is seeking a seasoned Director of Direct-to-Consumer Sales to lead our contact center strategy focused on auto, renters, and commercial insurance for individual consumers. This role will build a sales-driven, compliant culture, set targets and dashboards, and travel 50% to McAllen, TX to engage with our call center team.

The ideal candidate has 8+ years of leadership in D2C insurance sales, deep P&C licensing knowledge, and a track record of scaling sales operations while

Qualifications

• 8+ years of leadership experience in contact center operations with a focus on Direct-to-Consumer insurance sales.
• Deep understanding of P&C insurance licensing, compliance, underwriting, and regulatory considerations.
• Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.
• Experience leading multi-site and/or remote teams in a regulated industry.
• Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.
• Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.
• Strong financial acumen, including forecasting, budgeting, and P&L oversight.
• P&C license in resident state or ability to get licensed within 90 days.
• Bachelor’s Degree or relevant insurance designation and/or certification.

Responsibilities

• Lead the contact center strategy with a primary focus on driving sales to individual consumers.
• Build and scale a sales-driven culture delivering personalized, consultative, and compliant insurance solutions.
• Establish sales targets, incentives, and dashboards to drive conversion rates and revenue growth.
• Interact in-person with Call Center associates in McAllen, TX; travel to McAllen 50% of the time.
• Drive performance across inbound sales, outbound campaigns, digital channels, and licensed agent teams.
• Align operations to evolving regulatory requirements and compliance expectations within insurance.
• Champion data, analytics, AI, and automation to improve contact center performance and sales outcomes.
• Evaluate and implement omni-channel platforms, CRM systems, and quote/bind tools.
• Drive continuous improvement and technology adoption to support self-service, personalization, and first-call resolution.
• Recruit, develop, and lead diverse teams of sales professionals, licensed agents, supervisors, and leaders.
• Cultivate a high-engagement culture with inclusion, accountability, growth, and collaboration.
• Foster leadership pipelines through succession planning, coaching, and structured career pathing.
• 8+ years of leadership experience in contact center operations with direct-to-consumer insurance sales.
• Strong understanding of P&C insurance licensing, compliance, underwriting, and regulatory considerations.
• Proven success in scaling outbound and inbound sales operations and driving profitable growth.
• Experience leading multi-site and/or remote teams in a regulated industry.
• Skilled in deploying and optimizing CRM platforms, digital sales tools, and contact center technologies.
• Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.
• Strong financial acumen including forecasting, budgeting, and P&L oversight.
• P&C license in resident state or the ability to obtain license within 90 days.
• Bachelor’s Degree or relevant insurance designation and/or certification.

Skills

Leadership

CRM platforms

Data analytics

P&L management

Sales operations

Regulatory compliance

Cross-functional collaboration

Forecasting & budgeting

Education

Bachelor’s Degree or relevant insurance designation

Tools

Salesforce

Job description

Each day at AssuranceAmerica is different, but as a Direct-to-Consumer Sales, Director you will:

Direct-to-Consumer Sales Leadership

• Lead the contact center strategy with a primary focus on driving sales (e.g., auto, renters, commercial) to individual consumers.
• Build and scale a sales-driven culture focused on delivering personalized, consultative, and compliant insurance solutions.
• Establish sales targets, incentives, and performance dashboards to drive conversion rates, quote-to-bind ratios, and revenue growth.
• Interact in-person with our Call Center associates in McAllen, TX. The position requires travel to McAllen TX 50% of the time

Operational Strategy

• Drive performance across inbound sales, outbound campaigns, digital channels, and licensed agent teams.
• Align operations to evolving regulatory requirements, licensing standards, and compliance expectations within the insurance industry.

Technology & Data-Driven Innovation

• Champion the use of data, analytics, AI, and automation to improve contact center performance, customer insights, and sales outcomes.
• Evaluate and implement omni-channel platforms, CRM systems, and quote/bind tools to enhance sales and service capabilities.
• Drive continuous improvement and technology adoption to support self-service, personalization, and first-call resolution.

People Leadership & Culture Building

• Recruit, develop, and lead diverse and empowered teams of sales professionals, licensed agents, supervisors, and operational leaders.
• Cultivate a high-engagement culture that values inclusion, accountability, growth, and collaboration.
• Foster leadership pipelines through succession planning, coaching, and structured career pathing.

About YOU

• 8+ years of leadership experience in contact center operations, with a strong emphasis on Direct-to-Consumer insurance sales or related financial services.

• Deep understanding of the P&C insurance landscape, including licensing, compliance, underwriting, and regulatory considerations.

• Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.

• Experience leading multi-site and/or remote teams in a regulated industry.

• Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.

• Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.

• Strong financial acumen, including forecasting, budgeting, and P&L oversight.

• P&C license in resident state or ability to get licensed within 90 days.

• Bachelor’s Degree or relevant insurance designation and/or certification.

Preferred

• Bilingual (English-Spanish).
• Salesforce Software Experience

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.