Director, Direct-to-Consumer Sales

AAMGA AssuranceAmerica Managing General Agency, LLC; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

AssuranceAmerica Managing General Agency, LLC seeks a Director of Direct-to-Consumer Sales Leadership to drive a sales-focused culture within our contact centers and licensed agents. You will set targets, oversee CRM and quote/bind tools, and travel to McAllen, TX about half the time to lead multi-site teams.

The role emphasizes data-driven decision making, regulatory compliance, and building a high-engagement, diverse sales organization with clear career paths and accountability.

Qualifications

• 8+ years of leadership experience in contact center operations, with Direct-to-Consumer insurance sales or related financial services.
• Deep understanding of the P&C insurance landscape, including licensing, compliance, underwriting, and regulatory considerations.
• Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.
• Experience leading multi-site and/or remote teams in a regulated industry.
• Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.

Responsibilities

• Lead the contact center strategy with a primary focus on driving sales to individual consumers (auto, renters, commercial).
• Build and scale a sales-driven culture focused on personalized, consultative, and compliant insurance solutions.
• Establish sales targets, incentives, and performance dashboards to drive conversion rates, quote-to-bind ratios, and revenue growth.
• Interact in-person with our Call Center associates in McAllen, TX and travel 50% of the time.

Skills

Leadership experience in contactCenter

Direct-to-Consumer insurance sales

Education

Bachelor’s Degree or insurance designation

P&C license in resident state or ability to obtain within 90 days

Job description

Each day at AssuranceAmerica is different, but as a Direct-to-Consumer Sales, Director you will:

Direct-to-Consumer Sales Leadership

• Lead the contact center strategy with a primary focus on driving sales (e.g., auto, renters, commercial) to individual consumers.
• Build and scale a sales-driven culture focused on delivering personalized, consultative, and compliant insurance solutions.
• Establish sales targets, incentives, and performance dashboards to drive conversion rates, quote-to-bind ratios, and revenue growth.
• Interact in-person with our Call Center associates in McAllen, TX.
• The position requires travel to McAllen TX 50% of the time

Operational Strategy

• Drive performance across inbound sales, outbound campaigns, digital channels, and licensed agent teams.
• Align operations to evolving regulatory requirements, licensing standards, and compliance expectations within the insurance industry.

Technology & Data-Driven Innovation

• Champion the use of data, analytics, AI, and automation to improve contact center performance, customer insights, and sales outcomes.
• Evaluate and implement omni-channel platforms, CRM systems, and quote/bind tools to enhance sales and service capabilities.
• Drive continuous improvement and technology adoption to support self-service, personalization, and first-call resolution.

People Leadership & Culture Building

• Recruit, develop, and lead diverse and empowered teams of sales professionals, licensed agents, supervisors, and operational leaders.
• Cultivate a high-engagement culture that values inclusion, accountability, growth, and collaboration.
• Foster leadership pipelines through succession planning, coaching, and structured career pathing.

About YOU

• 8+ years of leadership experience in contact center operations, with a strong emphasis on Direct-to-Consumer insurance sales or related financial services.
• Deep understanding of the P&C insurance landscape, including licensing, compliance, underwriting, and regulatory considerations.
• Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.
• Experience leading multi-site and/or remote teams in a regulated industry.
• Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.
• Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.
• Strong financial acumen, including forecasting, budgeting, and P&L oversight.
• P&C license in resident state or ability to get licensed within 90 days.
• Bachelor’s Degree or relevant insurance designation and/or certification.

Preferred Bilingual (English-Spanish).

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.

We strive for excellence in how we serve our policy holders and agents, and have since we opened our doors in 1998.

We believe in creating a culture where all associates have a chance to learn and grow.

We also take part in directing 5% of our earnings to fight homelessness, which gives hope with every policy purchased.

We're grateful for the team we've created and the values we stand behind.

We've pledged to be direct, results driven, and dedicated to the success of our business and each other.