Director of D2C Sales & Growth

AssuranceAmerica; Atlanta (GA); On-site; USD 140,000 - 210,000; Full time

Job summary

AssuranceAmerica seeks a Director of Direct-to-Consumer Sales to lead the contact center strategy, driving auto, renters, and commercial insurance sales to individuals. Build a sales-driven culture, set targets and incentives, and partner with licensed agents to optimize conversions and revenue.

This role will manage multi-site or remote teams, ensure regulatory compliance, leverage CRM and analytics, and travel up to 50% to McAllen, TX for hands-on leadership and program alignment.

Qualifications

• 8+ years of leadership experience in contact center operations with emphasis on Direct-to-Consumer insurance or related financial services.
• Deep understanding of P&C insurance licensing, compliance, underwriting, and regulatory considerations.
• Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.
• Experience leading multi-site and/or remote teams in a regulated industry.
• Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.
• Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.
• Strong financial acumen, including forecasting, budgeting, and P&L oversight.
• P&C license in resident state or ability to get licensed within 90 days.
• Bachelor’s Degree or relevant insurance designation and/or certification.

Responsibilities

• Lead the contact center strategy with a primary focus on driving sales to individual consumers (auto, renters, commercial).
• Build and scale a sales-driven culture with personalized, consultative, and compliant insurance solutions.
• Establish sales targets, incentives, and performance dashboards to drive conversion rates, quote-to-bind ratios, and revenue growth.
• Interact in-person with Call Center associates in McAllen, TX; travel 50% of the time.
• Drive performance across inbound sales, outbound campaigns, digital channels, and licensed agent teams.
• Align operations to regulatory licensing standards and compliance expectations within the insurance industry.
• Champion data-driven innovation using analytics, AI, and automation to improve performance.
• Evaluate omni-channel platforms, CRM systems, and quote/bind tools to enhance sales and service capabilities.
• Drive continuous improvement and technology adoption to support self-service, personalization, and first-call resolution.
• Recruit, develop, and lead diverse teams of sales professionals, licensed agents, supervisors, and operational leaders.
• Foster a high-engagement culture with inclusion, accountability, growth, and collaboration.
• Support leadership pipelines through coaching and structured career pathing.

Skills

Leadership

Contact center

Sales operations

CRM systems

Forecasting

P&L oversight

Cross-functional

Bilingual

Education

Bachelor’s degree or insurance designation

P&C license

Tools

CRM platforms

Quote/bind tools

Data analytics tools

AI/Automation tools

Job description

AssuranceAmerica seeks a Director of Direct-to-Consumer Sales to lead the contact center strategy, driving auto, renters, and commercial insurance sales to individuals. Build a sales-driven culture, set targets and incentives, and partner with licensed agents to optimize conversions and revenue.

This role will manage multi-site or remote teams, ensure regulatory compliance, leverage CRM and analytics, and travel up to 50% to McAllen, TX for hands-on leadership and program alignment.