Director, Direct-to-Consumer Sales

AssuranceAmerica Corporation; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

AssuranceAmerica Corporation is seeking a Director of Direct-to-Consumer Sales to lead the contact center strategy, drive sales outcomes, and build a high-performing, compliant sales culture.

You will oversee performance across channels, optimize CRM tools, and manage licensed agent teams while aligning with regulatory requirements. Travel to McAllen, TX will be required up to 50% of the time.

Qualifications

• 8+ years of leadership experience in contact center operations, with focus on Direct-to-Consumer insurance sales.
• Deep understanding of the P&C insurance landscape, including licensing, compliance, underwriting, and regulatory considerations.
• Proven success in scaling outbound and inbound sales operations and driving profitable growth.

Responsibilities

• Lead the contact center strategy with a focus on driving sales to individual consumers.
• Build and scale a sales-driven culture delivering personalized, consultative, and compliant insurance solutions.
• Establish sales targets, incentives, and dashboards to drive conversion, quote-to-bind, and revenue growth.
• Interact in-person with Call Center associates in McAllen, TX; travel to McAllen, TX 50% of the time.
• Drive performance across inbound/outbound campaigns, digital channels, and licensed agent teams.

Skills

Leadership

Direct-to-Consumer sales

P&C insurance knowledge

Cross-functional collaboration

Data analytics

CRM systems

Education

Bachelor's Degree

P&C license

Insurance designation/certification

Tools

Salesforce

CRM platforms

Quote/bind tools

Job description

Each day at AssuranceAmerica is different, but as a *Direct-to-Consumer Sales, Director you will:****Direct-to-Consumer Sales Leadership**** *Lead the contact center strategy with a primary focus on driving sales (e.g., auto, renters, commercial) to individual consumers.** *Build and scale a sales-driven culture focused on delivering personalized, consultative, and compliant insurance solutions.** *Establish sales targets, incentives, and performance dashboards to drive conversion rates, quote-to-bind ratios, and revenue growth.** *Interact in-person with our Call Center associates in McAllen, TX. The position requires travel to McAllen TX 50% of the time****Operational Strategy**** *Drive performance across inbound sales, outbound campaigns, digital channels, and licensed agent teams.** *Align operations to evolving regulatory requirements, licensing standards, and compliance expectations within the insurance industry.****Technology & Data-Driven Innovation**** *Champion the use of data, analytics, AI, and automation to improve contact center performance, customer insights, and sales outcomes.** *Evaluate and implement omni-channel platforms, CRM systems, and quote/bind tools to enhance sales and service capabilities.** *Drive continuous improvement and technology adoption to support self-service, personalization, and first-call resolution.****People Leadership & Culture Building**** *Recruit, develop, and lead diverse and empowered teams of sales professionals, licensed agents, supervisors, and operational leaders.** *Cultivate a high-engagement culture that values inclusion, accountability, growth, and collaboration.** *Foster leadership pipelines through succession planning, coaching, and structured career pathing.***About YOU*** *8+ years of leadership experience in contact center operations, with a strong emphasis on Direct-to-Consumer insurance sales or related financial services.** *Deep understanding of the P&C insurance landscape, including licensing, compliance, underwriting, and regulatory considerations.** *Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.** *Experience leading multi-site and/or remote teams in a regulated industry.** *Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.** *Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.** *Strong financial acumen, including forecasting, budgeting, and P&L oversight.** *P&C license in resident state or ability to get licensed within 90 days.** *Bachelor’s Degree or relevant insurance designation and/or certification.**Preferred** *Bilingual (English-Spanish).** *Salesforce Software Experience***Physical Requirements*** Prolonged periods sitting at a desk and working on a computer.