Director, Digital Strategy & Social & Creator Programs

Mission North, Inc.; New York (NY); On-site; USD 135,000 - 155,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with employer match

Disability coverage

Life insurance

Wellbeing benefits

Paid time off

Parental leave

Paid holidays

Job summary

Mission North, a strategic communications agency, seeks a Director of Digital Strategy Social & Creator Program to lead digital, social, and PR strategies for high-growth tech brands. You will shape cross-channel programs, drive new business, and mentor senior teams in a fast-paced environment.

With a strong background in enterprise tech, fintech, and media tech, you’ll oversee creator programs, KPIs, and FTC compliance while partnering with leadership to scale impactful campaigns.

Qualifications

• 10–12 years of experience leading digital and social strategy at an innovative agency and/or fast-growth technology brand.
• Proven track record of driving business development — building, selling, and activating high-profile integrated digital programs.
• Expertise across enterprise technology, fintech, cloud/infrastructure, health, and/or media/marketing technology.
• Experience running paid, owned, and earned digital campaigns with measurable strategies.
• Experience managing creator/influencer relationships, negotiating talent contracts, and FTC compliance.
• Proven brand advocacy programs or owned creator communities.
• Define KPIs, attribution models, and translate social/creator metrics into business impact for execs.
• Experience with AI tools for content workflow or familiarity with enterprise social listening suites.
• Strong communication and presentation skills navigating high-stakes client dynamics.
• Entrepreneurial mindset with the vision to grow offerings and scale them.
• Empathetic leader balancing high standards with coaching and mentorship.

Responsibilities

• Shape and scale programs by partnering with senior leadership to set the vision and oversee the evolution of digital, social, and PR programs.
• Drive business development and growth as an engine for the Studio, identifying new opportunities with existing clients and hands-on pitching to win new business.
• Design integrated strategies, leading cross-channel digital/social and content marketing programs for high-growth tech brands.
• Serve as a senior counselor and trusted advisor to clients, elevating relationships with senior stakeholders to build trust.
• Amplify impact by building scalable campaign models that maximize content across channels to multiply reach and drive outcomes.
• Oversee paid and performance efforts, ensuring paid social complements organic/earned activations.
• Lead measurement and insights, championing data-driven storytelling and analytics for recommendations.
• Oversee end-to-end strategy for creator/influencer programs, including talent selection and FTC compliance frameworks.
• Stay ahead of industry trends, translating change into actionable frameworks for clients and the agency.
• Lead digital/content strategy in presentations to showcase capabilities to prospects.
• Mentor and build talent, resourcing and inspiring the next generation of digital leaders.
• Highlight Mission North as an innovative, curiosity-driven culture with growth opportunities.

Skills

Digital strategy

Social strategy

Business development

Creator management

Brand advocacy

KPIs & attribution

AI tools

Executive communication

Tools

Sprinklr

Sprout Social

Brandwatch

Job description

Mission North, a strategic communications agency, seeks a Director of Digital Strategy Social & Creator Program to lead digital, social, and PR strategies for high-growth tech brands. You will shape cross-channel programs, drive new business, and mentor senior teams in a fast-paced environment.

With a strong background in enterprise tech, fintech, and media tech, you’ll oversee creator programs, KPIs, and FTC compliance while partnering with leadership to scale impactful campaigns.