Director, Digital Strategy, Social & Creator Program

Mission North, Inc.; New York (NY); On-site; USD 135,000 - 155,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with employer match

Disability coverage

Life insurance

Wellbeing benefits

Paid time off

Parental leave

Paid holidays

Job summary

Mission North, a strategic communications agency, seeks a Director of Digital Strategy Social & Creator Program to lead digital, social, and PR strategies for high-growth tech brands. You will shape cross-channel programs, drive new business, and mentor senior teams in a fast-paced environment.

With a strong background in enterprise tech, fintech, and media tech, you’ll oversee creator programs, KPIs, and FTC compliance while partnering with leadership to scale impactful campaigns.

Qualifications

• 10–12 years of experience leading digital and social strategy at an innovative agency and/or fast-growth technology brand.
• Proven track record of driving business development — building, selling, and activating high-profile integrated digital programs.
• Expertise across enterprise technology, fintech, cloud/infrastructure, health, and/or media/marketing technology.
• Experience running paid, owned, and earned digital campaigns with measurable strategies.
• Experience managing creator/influencer relationships, negotiating talent contracts, and FTC compliance.
• Proven brand advocacy programs or owned creator communities.
• Define KPIs, attribution models, and translate social/creator metrics into business impact for execs.
• Experience with AI tools for content workflow or familiarity with enterprise social listening suites.
• Strong communication and presentation skills navigating high-stakes client dynamics.
• Entrepreneurial mindset with the vision to grow offerings and scale them.
• Empathetic leader balancing high standards with coaching and mentorship.

Responsibilities

• Shape and scale programs by partnering with senior leadership to set the vision and oversee the evolution of digital, social, and PR programs.
• Drive business development and growth as an engine for the Studio, identifying new opportunities with existing clients and hands-on pitching to win new business.
• Design integrated strategies, leading cross-channel digital/social and content marketing programs for high-growth tech brands.
• Serve as a senior counselor and trusted advisor to clients, elevating relationships with senior stakeholders to build trust.
• Amplify impact by building scalable campaign models that maximize content across channels to multiply reach and drive outcomes.
• Oversee paid and performance efforts, ensuring paid social complements organic/earned activations.
• Lead measurement and insights, championing data-driven storytelling and analytics for recommendations.
• Oversee end-to-end strategy for creator/influencer programs, including talent selection and FTC compliance frameworks.
• Stay ahead of industry trends, translating change into actionable frameworks for clients and the agency.
• Lead digital/content strategy in presentations to showcase capabilities to prospects.
• Mentor and build talent, resourcing and inspiring the next generation of digital leaders.
• Highlight Mission North as an innovative, curiosity-driven culture with growth opportunities.

Skills

Digital strategy

Social strategy

Business development

Creator management

Brand advocacy

KPIs & attribution

AI tools

Executive communication

Tools

Sprinklr

Sprout Social

Brandwatch

Job description

Mission North is a strategic communications agency for influential companies to build, protect, and renew their impact. Market-shaping brands like Instacart, Google, Betterment, Toast, Canva, LinkedIn, Mozilla, Snowflake, and Zoom have turned to us to navigate change and accelerate impact at every stage. Recently named one of Fast Company’s Best Workplaces for Innovators, our culture of curiosity allows us to attract the best communicators and mobilize them around tackling some of the world’s biggest challenges. Our stories about breakthrough innovations and movements—and the iconic teams behind them—have influenced hundreds of billions of dollars in market value.

Join our vibrant communications agency dedicated to nurturing dynamic professionals seeking a career embedded in purpose and impact. We're looking for a strategic, curious, and impact-driven Director of Digital Strategy Social & Creator Program to play a hands-on role leading within our Digital Team.

We live our values.

As a benefit corporation, we’re committed to making a positive difference through our work, culture, and community investments.

• We give back 2% of profits, 2% of our time, and 2% of partner equity to support causes in our local communities, and have invested more than $2 million through grants, donations, and pro bono services.
• Through our cross-industry fellowship and sponsorship initiative, Foster the Future, we’re creating pathways for the next generation of communications leaders.
• Diversity, belonging, and equity are woven into our business and culture. We continue to advance our policies and practices to foster a more progressive organization and industry.

Qualifications include:

• 10–12 years of experience leading digital and social strategy at an innovative agency and/or fast-growth technology brand (PR agency experience preferred).
• A successful track record of driving business development — building, selling, and activating high-profile integrated digital programs that grow client scopes and win new prospects.
• Expertise across enterprise technology, fintech, cloud/infrastructure, health, and/or media/marketing technology. Consumer tech experience is a plus.
• Experience running successful paid, owned, and earned digital campaigns, with the ability to connect them into cohesive, measurable strategies.
• Experience managing creator/influencer relationships, negotiating talent contracts, compliance (FTC guidelines), and understanding creator monetization.
• Proven track record of building brand advocacy programs or managing owned creator communities.
• Proven ability to define KPIs, establish attribution models, and translate social/creator metrics into business impact for executive stakeholders.
• Experience leveraging AI tools for content workflow or familiarity with enterprise social listening/analytics suites (e.g., Sprinklr, Sprout Social, Brandwatch).
• Strong communication and presentation skills, with an unshakeable ability to navigate high-stakes client dynamics, handle objections, and align conflicting stakeholder groups.
• Deep PR acumen with the ability to bridge earned, owned, and social.
• Entrepreneurial mindset — a builder, not just a manager — with the vision to grow offerings and the operational rigor to scale them.
• An empathetic leader who can bring the best out of people, balancing high standards with coaching and mentorship.

Move with Purpose

Day-to-day you will:

• Shape and scale programs by partnering with senior leadership to set the vision and oversee the evolution of our digital, social, and PR programs.
• Drive business development and growth as an engine for the Studio, identifying new opportunities with existing clients and hands‑on pitching to win new business.
• Design integrated strategies, leading the conceptualization and direction of cross-channel digital/social and content marketing programs for high-growth tech brands.
• Serve as a senior counselor and trusted advisor to clients, elevating relationships with senior stakeholders to build trust and deeper engagements.
• Amplify impact by building scalable campaign models that maximize content across multiple channels to multiply reach and drive measurable outcomes.
• Oversee paid and performance efforts, providing strategic oversight for paid social to ensure it complements organic and earned activations.
• Lead measurement and insights, championing data-driven storytelling and analytics to fuel insight-driven recommendations.
• Oversee the end-to-end strategy for high-profile creator and influencer programs, including frameworks for talent selection, contract negotiation strategies, and strict compliance (FTC) oversight.
• Be a market leader by staying ahead of industry trends and platform shifts, translating change into actionable frameworks for clients and the agency.
• Elevate growth and new business by leading digital and content strategy in presentations, showcasing agency capabilities to prospects.
• Mentor and build talent, coaching, resourcing, and inspiring team members to develop the next generation of digital leaders.
• We’ve built an award‑winning culture of curiosity and experimentation. Mission North is a Fast Company Most Innovative Company, ranking #3 in its inaugural PR and Brand Strategies category.
• We foster a culture of lifelong learning and personal growth, supporting employees in their professional development.
• Recognition for hard work is at the heart of our culture, with opportunities for advancement and rewards.
• We invest in our people, offering a competitive compensation package, profit sharing, 401K matching program, professional development stipend, and comprehensive benefits.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Mission North. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination.

Compensation

Actual compensation within the pay range will be decided based on factors including, but not limited to, skills and prior relevant experience.

Mission North cares about you and your overall well‑being, and that’s why we offer a comprehensive benefits package, for full‑time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short‑term and long‑term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.

Pay Range: Expected Salary range depending on experience: $135,000-$155,000 not including annual profit sharing bonus.