Director, Digital Shelf Analytics & Strategy

Wunderman Thompson

Oklahoma

Hybrid

USD 75,000 - 180,000

Full time

3 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

VML, part of WPP, seeks a Director of Digital Shelf Analytics to diagnose root causes of Walmart catalog performance and translate insights into growth plans across omnichannel shopping. You will lead platform expertise (Scintilla, Supplier One, Retail Link, Walmart Connect) and collaborate with internal and client teams to drive measurable improvements.

This senior role requires deep data and storytelling skills, experience with BI dashboards, and a proven ability to influence senior

Qualifications

8+ years of experience in retail analytics, Digital Shelf management, or agency ecommerce roles with leadership responsibility.
Proven track record conducting quantitative and qualitative root-cause analysis across POS, inventory, content, and Digital Shelf data.
Strong ability to translate insights into prioritized opportunities, gaps, and actions for senior stakeholders.
Deep knowledge of Walmart Scintilla, Retail Link, Supplier One, and Walmart Connect platforms and how they drive business results.
Experience building and communicating cross-retailer dashboards and reports that surface actionable insights.

Responsibilities

Lead Digital Shelf root-cause analysis for client catalogs and items, combining data and qualitative assessment to identify drivers of performance.
Serve as senior analytics expert across Walmart Scintilla, Supplier One, Retail Link, and Walmart Connect, guiding platform usage.
Direct deep-dive analysis of omnichannel sales, fulfillment velocity, and price/promotional elasticity to size revenue opportunities.
Translate complex data into clear, prioritized action plans with defined owners and measurable impact.
Lead cross-functional teams to ensure insights translate into execution and business results.
Develop and maintain best practices, playbooks, and training to enable scalable analytics across teams.