Remote Digital Shelf Strategy Lead

The Kraft Heinz Company; United States; Remote; USD 104,000 - 130,000; Full time

Job summary

The Kraft Heinz Company seeks a Digital Shelf Manager of Content & Capabilities to enhance our online presence across eCommerce platforms. You will lead creation of engaging visual content, oversee PDP development for innovation, renovation, and LTO projects, and manage Ratings & Reviews.

You will coordinate with brand teams and external agencies, develop and maintain digital shelf tools, ensure content standards across MRHI, A+ Content, and video, and drive measurable improvements in content

Qualifications

• Bachelor’s Degree in Business, Marketing or similar function.
• 3–5 years of experience in eCommerce Marketing, Digital Merchandising, Sales or similar role.
• Proficiency in Microsoft Office tools like PowerPoint and Excel.
• Strong communication skills with ability to collaborate across many cross-functional teams and agency partners.
• Ability to analyze data, generate insights, and make data-driven recommendations.

Responsibilities

• Manage Digital Shelf creative agency relationship and help answer questions, prioritize work, and ensure BIC creative delivery and project management.
• Manage content development and plug into KHC marketing processes across all innovation, renovation, LTO and Brand Positioning projects; manage briefs, timelines, reviews, and syndication.
• Maintain KHC Digital Shelf content guidelines and adapt them to retailer capabilities across the organization.
• Manage critical tools and capability development for totals digital shelf team.
• Intake BU Digital Shelf requests and determine actions; manage connectivity to agency and project scoping.
• Subject matter expert for KHC visual content standards across MRHI, Supplementary Images, A+ Content and video; redevelop content in partnership with BUs.

Skills

Strong communication

Data analysis

Cross-functional collaboration

Multi-tasking

Self-sufficiency

Education

Bachelor’s degree in Business/Marketing or similar

Tools

PowerPoint

Excel

Job description

The Kraft Heinz Company seeks a Digital Shelf Manager of Content & Capabilities to enhance our online presence across eCommerce platforms. You will lead creation of engaging visual content, oversee PDP development for innovation, renovation, and LTO projects, and manage Ratings & Reviews.

You will coordinate with brand teams and external agencies, develop and maintain digital shelf tools, ensure content standards across MRHI, A+ Content, and video, and drive measurable improvements in content