Digital Brand Designer - Hybrid, Story-Driven Campaigns

Build-A-Bear Workshop; St. Louis (MO); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Build-A-Bear Workshop in St. Louis, MO is seeking a Digital Designer to translate brand strategy into engaging visual stories across web, email, CRM, and social channels.

You will craft design systems, campaign creative, and channel-specific assets while upholding brand integrity and accessibility standards, collaborating with cross-functional teams. The role emphasizes brand communications over product design, with hybrid work and opportunities to influence seasonal campaigns and major brand

Qualifications

• 4+ years of digital design, marketing creativity, or related experience.
• Proficiency in Adobe Creative Suite.
• Strong portfolio across web, email, CRM, paid media, and social.
• Exceptional design craft in typography, layout, composition, and visual storytelling.
• Familiarity with accessibility standards and user-centered design.
• Ability to translate business goals into compelling visuals.
• Strong collaboration with copywriters, photographers, social teams, developers.
• Passion for design excellence and continuous learning.

Responsibilities

• Translate briefs and insights into compelling visual concepts.
• Design assets across web, email, CRM, paid media, social.
• Contribute to campaigns, launches, licensing, collaborations.
• Develop branding systems for IP across touchpoints.
• Adapt campaigns across channels while maintaining brand integrity.
• Collaborate with Brand, Marketing, Copy, Photography, and eCommerce teams.
• Champion typography, color, imagery, and visual hierarchy.
• Explore new tools and AI-powered methods to elevate work.
• Present concepts to stakeholders and leadership.
• Manage multiple projects and priorities.

Skills

Digital design

Brand storytelling

Visual design

Typography

Layout

Collaboration

Accessibility awareness

User insights translation

Tools

Adobe Creative Suite

Figma

Adobe After Effects

Job description

Build-A-Bear Workshop in St. Louis, MO is seeking a Digital Designer to translate brand strategy into engaging visual stories across web, email, CRM, and social channels.

You will craft design systems, campaign creative, and channel-specific assets while upholding brand integrity and accessibility standards, collaborating with cross-functional teams. The role emphasizes brand communications over product design, with hybrid work and opportunities to influence seasonal campaigns and major brand