Brand Campaign Designer: Digital Visual Storytelling

Build-A-Bear; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Build-A-Bear is seeking a Digital Designer to bring the brand to life through visual storytelling across web, email, CRM, paid media, social, and retail channels. The role emphasizes brand communications and digital experiences rather than product design, requiring strong typography, layout, and creative problem-solving.

Responsibilities include developing visual concepts, evolving branding systems for owned IP, and collaborating with Brand, Marketing, Copy, Photography, and eCommerce teams to

Qualifications

• 4+ years of digital design, graphic design, advertising, marketing, or related creative experience.
• Proficiency in Adobe Creative Suite.
• Strong portfolio demonstrating conceptual thinking and hands-on design across multiple channels (web, email, CRM, paid media, social).
• Exceptional design craft with typography, layout, and visual storytelling.

Responsibilities

• Translate briefs into compelling visual concepts and channel-specific design solutions.
• Design assets across web, email, CRM, paid media, social, and digital channels.
• Contribute to seasonal campaigns, product launches, and major brand moments.
• Develop and evolve visual identities and branding systems for Build-A-Bear IPs.
• Adapt campaign creative across channels while maintaining brand integrity.
• Collaborate with Brand, Marketing, Copy, Photography, and eCommerce teams to develop integrated campaigns.
• Champion design craft with typography, composition, color, and visual hierarchy.
• Stay informed on design trends and new tools to inspire innovation.
• Explore AI-powered tools to expand creative possibilities.
• Present design concepts to stakeholders and leadership, and manage multiple projects.

Skills

Digital design

Brand storytelling

Typography

Design systems

Cross-channel design

Collaborative work

Tools

Adobe Creative Suite

Job description

Build-A-Bear is seeking a Digital Designer to bring the brand to life through visual storytelling across web, email, CRM, paid media, social, and retail channels. The role emphasizes brand communications and digital experiences rather than product design, requiring strong typography, layout, and creative problem-solving.

Responsibilities include developing visual concepts, evolving branding systems for owned IP, and collaborating with Brand, Marketing, Copy, Photography, and eCommerce teams to