Head of Digital Product Strategy & Growth

Build-A-Bear Workshop; St. Louis (MO); On-site; USD 140,000 - 190,000; Full time

Job summary

Build-A-Bear Workshop seeks a Director of Digital Product to lead strategy and execution of the company’s direct-to-consumer digital experiences with a mobile-first approach. You will own the product roadmap across US/UK and select global sites to drive commercial growth and conversion.

This role partners across functions to deliver high-performing digital experiences that convert and engage guests. Based in St.

Qualifications

• 8+ years of relevant experience in high-scale, high-complexity environments.
• Bachelor’s degree required.
• Expert in digital product strategy and road mapping.
• Expert in conversion rate optimization and experimentation.
• Expert in translating business needs to technical partners.
• Proficient in Agile/Scrum Product Development.
• Proficient in analytics and funnel performance (Salesforce, GA4).

Responsibilities

• Define and communicate a clear digital product strategy aligned with company goals.
• Own the digital roadmap, informed by guest needs, data, and business priorities.
• Champion a data-driven approach to prioritization, tradeoffs, and decision-making.
• Partner with Tech team and leads to deliver commercially impactful solutions.
• Lead delivery of product features and enhancements, ensuring speed, quality, and impact.
• Drive adoption, performance, and continuous iteration using customer insights and analytics.
• Monitor competitive landscape and emerging technologies to maintain leading digital experiences.
• Establish a structured product management operating model with clarity, visibility, and accountability.

Skills

Digital product strategy

Roadmapping

Conversion rate optimization

Agile/Scrum

Analytics (Salesforce, GA4)

Education

Bachelor’s degree

MBA (preferred)

Tools

Salesforce

GA4

Job description

Build-A-Bear Workshop seeks a Director of Digital Product to lead strategy and execution of the company’s direct-to-consumer digital experiences with a mobile-first approach. You will own the product roadmap across US/UK and select global sites to drive commercial growth and conversion.

This role partners across functions to deliver high-performing digital experiences that convert and engage guests. Based in St.