Director, Paid Media & Growth Strategy

Apply; Northern (KY); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness

401(k) with company match

Parental Leave

Growth opportunities

Job summary

Darkroom is seeking a Director, Paid Media to lead a portfolio of high-growth consumer brands, blending hands-on ad platform execution with strategic growth planning. You will own full-funnel performance, optimize budgets, and communicate results to executives.

You will drive omnichannel campaigns across Meta, TikTok, Paid Search, and Amazon, while partnering with Growth Strategy, Creative Strategy, and Data teams to ensure consistent, scalable growth.

Qualifications

• 7+ years of hands-on paid media experience across major channels.
• Expertise in platform-specific campaign structures and bidding.
• Ability to scale accounts from small to large budgets (up to $1M+/month).
• Strong understanding of DTC economics (AOV, CAC, MER, margins).
• Proven ability to present performance insights to executives.

Responsibilities

• Build, launch, and optimize paid media campaigns directly in ad platforms.
• Own end-to-end pacing, budgets, attribution, and performance troubleshooting.
• Lead client calls, QBRs, and executive presentations.
• Collaborate with Growth Strategy, Creative Strategy, and Paid Search teams.
• Develop testing roadmaps and measurement frameworks for growth.

Skills

Hands-on Paid Media

Executive Communication

Cross-functional Collaboration

Campaign Architecture

Ambition & Adaptability

Tools

Meta

TikTok

Paid Search

Amazon

Job description

Darkroom is seeking a Director, Paid Media to lead a portfolio of high-growth consumer brands, blending hands-on ad platform execution with strategic growth planning. You will own full-funnel performance, optimize budgets, and communicate results to executives.

You will drive omnichannel campaigns across Meta, TikTok, Paid Search, and Amazon, while partnering with Growth Strategy, Creative Strategy, and Data teams to ensure consistent, scalable growth.