Director, Digital Marketing

Kenect; Youngstown (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Birthday paid day off

Onsite gym

Snacks and drinks

Job summary

Kenect is seeking a Director of Digital Marketing to own paid media strategy end-to-end across search, social, display, and video for our North American customer base. You'll lead budgets, channel mix, forecasting, testing, and collaboration with Demand Gen and Content to drive pipeline and revenue growth.

This role works closely with Marketing Ops to ensure measurement, attribution, and reporting are solid, enabling data-driven investment decisions.

Qualifications

• 6+ years of B2B paid media experience with ownership of budgets
• Deep expertise across Google Ads, Meta, and LinkedIn for integrated strategies
• Full-funnel mindset linking clicks to leads, demos, opportunities and deals
• Comfort with CRM/marketing automation data to drive decisions (HubSpot, Salesforce)
• Strong point of view on attribution and when complexity is warranted

Responsibilities

• Own paid acquisition strategy end-to-end across search, paid social, programmatic and OOH
• Own the paid media budget planning, pacing, forecasting, and reallocations
• Build and execute campaigns targeting auto dealership owners, GMs, and operators
• Drive CPL, ROAS, cost per opportunity, and pipeline contribution with clear reporting
• Collaborate with Demand Gen and Content on offers, landing pages, and messaging
• Work with Marketing Ops to strengthen measurement, attribution, and reporting foundations
• Own web strategy and manage the web contractor to optimize conversions
• Manage paid media partners and agency relationships
• Build a disciplined cross-channel testing roadmap and scale successful programs

Skills

Paid media budgets

B2B paid media

Google Ads

Meta Ads

LinkedIn Ads

CRM / MA tools

Tools

HubSpot

Salesforce

Job description

About us

Kenect is a leading AI-powered texting and reputation management platform used by 10,000+ dealerships and service businesses across North America. We help companies streamline communication, respond faster, and drive real revenue by converting their main business line into a text-enabled number and unifying messaging, reviews, payments, and customer conversations in one simple platform.

What sets Kenect apart from other communication tools is our deep industry expertise and seamless integrations with the systems dealers already use. Teams trust us because our technology is easy to adopt, built for real-world workflows, and delivers measurable improvements in speed, customer satisfaction, and operational efficiency.

We're a fast-growing, mission-driven team building technology that strengthens human connection in a digital-first world and we're just getting started.

About This Role

Kenect is seeking a Director, Digital Marketing, to own web and paid media strategy and execution end to end across search, social, display, and video. This role brings work currently shared between our internal team and an outside agency under one owner, creating clear accountability for channel strategy, budget allocation, account structure, testing, and performance.

This is a hands-on digital marketing role with real ownership and measurable impact. You will own the paid media strategy from planning through execution, including channel mix, budget allocation, testing roadmap, and creative direction in partnership with Content. Rather than focusing solely on channel-level metrics, you will be accountable for how paid media contributes to pipeline and overall business growth.

You will work closely with Demand Generation to integrate paid media into broader campaigns and partner with Marketing Operations to establish attribution and reporting standards that clearly connect investment to results. You will also own paid forecasting as an input into the overall Marketing forecast, using performance data and market insights to continually refine where and how we invest.

This role represents a significant expansion from the position it succeeds. Where the previous role was primarily focused on campaign execution, the Director, Digital Marketing will have ownership of strategy, budget, cross-channel performance, and paid media's overall contribution to pipeline. You won't simply manage campaigns - you'll be responsible for building and continuously improving the paid engine that helps drive Kenect's growth.

What You Will Be Doing

• Own paid acquisition strategy from end to end across search, paid social, programmatic, and out-of-home (OOH), determining the right channel mix and where to invest for the greatest impact.

• Own the paid media budget, including planning, pacing, forecasting, and reallocating spend based on performance and business priorities.

• Build and execute campaigns that reach auto dealership owners, GMs, and operators, as well as a wide range of specialty dealer segments - each with unique audiences, buying cycles, and opportunities.

• Drive accountability beyond clicks and leads. Own CPL, ROAS, cost per opportunity, and ultimately paid media's contribution to pipeline, with clear reporting and insights shared with the executive team.

• Partner closely with Demand Generation and Content to develop compelling offers, landing pages, creative, and messaging that move prospects through the funnel.

• Work with Marketing Operations to strengthen our measurement foundation, including conversion tracking, platform-to-CRM data integrity, attribution, and reporting you can confidently use to make investment decisions.

• Own web strategy and manage our web contractor, prioritizing the site roadmap, landing page experience, and conversion optimization so the website converts paid traffic as efficiently as possible.

• Manage paid media partners and resources, including platform relationships and any agency support that continues to make sense for the business.

• Build a disciplined testing roadmap across channels, audiences, creative, and offers. Scale what works, learn quickly from what doesn't, and be willing to shut down investments that aren't earning their place.

Skills & Qualifications

• 6+ years of B2B paid media experience, including meaningful ownership of paid media budgets, not simply executing against a strategy or budget set by someone else.

• A proven track record of scaling paid acquisition in businesses where the buyer is an owner, operator, or decision-maker rather than a large enterprise procurement committee.

• Deep expertise across Google Ads, Meta, and LinkedIn, with a strong understanding of how each channel contributes to an integrated acquisition strategy.

• A full-funnel mindset. You look beyond platform dashboards and can connect a click to a lead, a demo, an opportunity, and ultimately a closed deal and use that data to determine what needs to change.

• Comfort working within CRM and marketing automation platforms, with the ability to use the data to understand performance and make better decisions. We currently use HubSpot and Salesforce (SFDC).

• A strong point of view on attribution. You understand its value, its limitations, and when additional complexity stops producing better business decisions.

Our Company Values We Hope You Showcase

• Unwavering Customer Obsession

• See it, Solve it, Get it Done

• Build, Adapt, Win

What Kenect Offers!

• Health, Dental, Vision, Life & Disability Insurance

• Your birthday is a paid day off

• Onsite gym

• Breakroom full of snacks and drinks

• Convenient location next to freeway entrance/exit

We believe in hiring self-motivated team members who can run alongside us without needing to be "managed" along the way. Yes, we have managers and 1:1s. Yes, we believe in giving open two-way feedback. We also believe in having team members that can run without the daily guidance that some companies prefer.

Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds, and believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.