Director, Digital Marketing & E‑Commerce Growth

Oldcastle BuildingEnvelope

Dallas (TX)

Sur place

USD 180 000 - 230 000

Plein temps

14 jours+

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Competitive benefits

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Bonuses & raises

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Résumé du poste

Oldcastle BuildingEnvelope seeks a Director of Digital Marketing & E-Commerce to drive profitable digital growth across demand generation, online conversion, and customer retention. This executive leads the end-to-end digital revenue engine, steering strategy across paid, organic, email, web merchandising, and eCommerce operations to hit revenue, margin, conversion, and CLV targets.

The role partners with Brand, Product, Sales, IT, Finance, Operations, and Customer Care to deliver a seamless

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
10+ years of progressive experience in digital marketing, eCommerce, growth, or related roles.
5+ years of people leadership experience, including leading managers and cross-functional teams.
Demonstrated success owning measurable outcomes such as revenue growth, conversion improvements, and retention.
Strong knowledge of performance marketing, SEO, web analytics, on-site merchandising, and conversion optimization.
Experience managing significant budgets, forecasts, vendor contracts, and business cases for digital investments.

Responsabilités

Define and lead the digital marketing and eCommerce strategy aligned to growth priorities.
Own the digital business plan including revenue, margin, conversion, retention, and acquisition performance.
Establish plans to meet annual digital revenue targets and operating plans with risk/opportunity analysis.
Represent the digital business in executive reviews with performance insights and investment recommendations.
Lead integrated digital marketing across paid search, paid social, SEO, display, email, and lifecycle marketing.
Set channel strategy, budget allocations, audience targeting, testing plans, and attribution frameworks.