Director, Digital Marketing Analytics & Growth Strategy

Fanatics Collectibles; San Mateo (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Fanatics Commerce is seeking a data-driven Director to lead Business Strategy & Analytics for digital marketing and customer acquisition across Paid Search, Paid Social, Display, and Affiliate channels, partnering with Digital Marketing to optimize spend and ROI.

This hybrid role based in San Mateo requires 8+ years in ecommerce analytics, strong leadership, and ability to translate complex data into clear recommendations for senior leadership.

Qualifications

• 8+ years in ecommerce analytics influencing marketing decisions.
• Deep understanding of channel attribution and LTV.
• Strong communication to non-technical stakeholders.

Responsibilities

• Lead analytics strategy for Digital Marketing investments and ROI.
• Translate data insights into actionable recommendations for senior leadership.
• Partner with data science, engineering, and BI to scale analytics infrastructure.
• Develop dashboards to monitor performance and ROI across channels.

Skills

SQL

Analytics

Leadership

Cross-functional

Data viz

Tools

Tableau

Python

Power BI

Job description

Fanatics Commerce is seeking a data-driven Director to lead Business Strategy & Analytics for digital marketing and customer acquisition across Paid Search, Paid Social, Display, and Affiliate channels, partnering with Digital Marketing to optimize spend and ROI.

This hybrid role based in San Mateo requires 8+ years in ecommerce analytics, strong leadership, and ability to translate complex data into clear recommendations for senior leadership.