Director, Personalization & Monetization Platforms

SupportFinity™; Sunnyvale (CA); Hybrid; USD 220,000 - 275,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Fanatics Commerce in Sunnyvale is seeking a strategic Director to lead the Personalization & Monetization platforms across Fanatics’ digital ecosystem. You will define the platform roadmap, partner with Data Science and the Digital Insights team, and lead a team of product managers delivering predictive, adaptive systems at scale.

This role focuses on real-time personalization across CRM, on-site, and marketing channels, balancing short-term revenue with long-term data infrastructure, and

Qualifications

• 10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech.
• Proven experience leading PM teams and setting a broad product vision across technical and non-technical stakeholders.
• Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi-touch attribution, and journey orchestration.
• Fluency with data science workflows and trade-offs from experimentation to production deployment.
• Experience activating user profiles for real-time and batch personalization use cases.
• Ability to balance short-term revenue with long-term platform/data investments.

Responsibilities

• Own long-term strategy and roadmap for Personalization & Monetization Intelligence Platforms across multiple surfaces (CRM, onsite, email, push).
• Translate business needs into scalable platform capabilities, APIs, and decision engines.
• Drive end-to-end delivery with focus on performance, latency, and reliability; ensure data privacy.

Skills

Product leadership

Personalization

Recommendation systems

Marketing tech

Cross-functional leadership

Data-driven decision making

Tools

Adobe Experience Platform

Segment

Amplitude

CDP

Job description

Fanatics Commerce in Sunnyvale is seeking a strategic Director to lead the Personalization & Monetization platforms across Fanatics’ digital ecosystem. You will define the platform roadmap, partner with Data Science and the Digital Insights team, and lead a team of product managers delivering predictive, adaptive systems at scale.

This role focuses on real-time personalization across CRM, on-site, and marketing channels, balancing short-term revenue with long-term data infrastructure, and