Director, Digital Growth & Activation Strategy

Tyson Foods; Springdale (AR); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Tyson Foods is seeking a strategic, consumer-centered digital marketing leader to shape connected experiences across the full consumer journey. This role will set the vision and roadmap for CRM, owned digital experiences and digital marketing activation, using data and insights to strengthen acquisition, engagement, retention and lifetime value.

The Director will connect brand strategy with technology and analytics, lead a team of three marketing professionals, and partner with Brand Marketing,

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of progressive experience in marketing, digital marketing, CRM or consumer experience.
• Proven success in developing and activating consumer journey, CRM and personalization strategies.
• Experience leading digital experiences, including website strategy and content optimization.
• Proven leadership experience managing high-performing marketing teams.

Responsibilities

• Own end-to-end consumer journey framework and connect priorities to digital experiences.
• Define CRM vision, strategy and roadmap across acquisition, engagement, retention and loyalty.
• Lead digital marketing strategy across CRM, websites, email, social and online advertising.
• Oversee owned digital experiences and content strategy for SEO and engagement.
• Lead and develop a three-person marketing team and collaborate with Brand Marketing, IT, Data & Analytics.

Skills

CRM strategy

Digital marketing

Team leadership

Audience segmentation

Analytics & measurement

Education

Bachelor's in Marketing/Business

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Tyson Foods is seeking a strategic, consumer-centered digital marketing leader to shape connected experiences across the full consumer journey. This role will set the vision and roadmap for CRM, owned digital experiences and digital marketing activation, using data and insights to strengthen acquisition, engagement, retention and lifetime value.

The Director will connect brand strategy with technology and analytics, lead a team of three marketing professionals, and partner with Brand Marketing,