Director, Digital Experience & Content Strategy

FHLB Des Moines; Seattle (WA); Hybrid; USD 120,000 - 143,820; Full time

Job summary

UW Medicine is seeking a Content and Digital Experience Director to lead content strategy, UX and discoverability for uwmedicine.org and related channels. You will shape the digital experience, govern content across a broad external ecosystem, and partner with marketing, brand, and IT to align with patient acquisition and engagement goals.

You will establish a hub-and-spoke model, drive GEO and structured data initiatives, set KPIs, and lead a high-performing team of UX, content strategy, and

Qualifications

• Bachelor’s degree in a related field.
• Five years of experience managing teams and shaping digital experience strategy.
• Experience across websites, search, AI-driven discovery, and multichannel platforms.

Responsibilities

• Set vision and roadmap for content strategy and UX across uwmedicine.org.
• Lead hub-and-spoke digital model and cross-channel experiences.
• Oversee content strategy, UX research, information architecture, and governance.
• Establish KPIs and measurement frameworks and drive continuous improvement.

Skills

Content strategy

UX strategy

Leadership

SEO/GEO

Analytics

Stakeholder collaboration

Education

Bachelor’s degree

Tools

Agile methodologies

Job description

UW Medicine is seeking a Content and Digital Experience Director to lead content strategy, UX and discoverability for uwmedicine.org and related channels. You will shape the digital experience, govern content across a broad external ecosystem, and partner with marketing, brand, and IT to align with patient acquisition and engagement goals.

You will establish a hub-and-spoke model, drive GEO and structured data initiatives, set KPIs, and lead a high-performing team of UX, content strategy, and