Director, Digital Experience & Content Strategy

CentraCare Health; Northern (KY); Hybrid; USD 145,000 - 222,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Employee discounts

Job summary

CentraCare seeks a Director of Digital Experience and Content Strategy to drive system-wide digital platforms, content strategy, and creative execution. You will own digital experience and audience engagement strategies, collaborating with IS&T on governance, architecture, and security.

You will lead a high-performing team, align with organizational priorities, and advance brand standards across channels, delivering compelling experiences and measurable engagement.

Qualifications

• Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required.
• 8–10 years of progressive experience in digital strategy and content strategy with leadership preferred.
• Experience leading cross-functional teams (digital, UX, content, creative).
• Healthcare experience in complex, matrixed organizations preferred.
• Strong understanding of accessibility, SEO, and digital best practices.

Responsibilities

• Provide strategic leadership for system-wide digital platforms, content, and creative initiatives.
• Lead development and execution of digital and content strategies to drive engagement and conversion.
• Collaborate with leadership to enhance digital experiences and audience-centered content.
• Lead and develop a high-performing team for digital experience, content strategy, and creative execution.

Skills

Leadership

Cross-functional teamwork

UX

Content strategy

Digital analytics

SEO

Education

Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field

Master's degree preferred

Tools

Content Management Systems

Job description

CentraCare seeks a Director of Digital Experience and Content Strategy to drive system-wide digital platforms, content strategy, and creative execution. You will own digital experience and audience engagement strategies, collaborating with IS&T on governance, architecture, and security.

You will lead a high-performing team, align with organizational priorities, and advance brand standards across channels, delivering compelling experiences and measurable engagement.