Director, Digital Experience & Content Strategy

CentraCare Health; Saint Cloud (MN); Hybrid; USD 145,000 - 222,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Retirement plan

Employee discounts

Job summary

CentraCare is seeking a Director of Digital Experience and Content Strategy to lead, plan, and execute digital initiatives across the organization. You will own the digital experience, content, and audience engagement strategies, partnering with Information Systems and Technology to align governance and technical implementation.

You will build a high-performing team, drive brand-aligned content, and advance engagement and conversion across channels, vendors, and internal stakeholders.

Qualifications

• Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required.
• 8–10 years of progressive experience in digital strategy or content strategy with leadership experience.
• Experience leading cross-functional teams (digital, UX, content, creative).
• Healthcare experience in complex, matrixed organizations preferred.
• Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement.
• Experience with CMS, digital tools, and emerging technologies; strong accessibility, SEO knowledge.

Responsibilities

• Provide strategic leadership for system-wide digital platforms and content initiatives.
• Lead development and execution of digital and content strategies to drive engagement and conversion.
• Collaborate with leadership to enhance digital experiences across channels.
• Build and mentor a high-performing team across digital experience, content strategy, and creative execution.

Skills

Digital strategy

Content strategy

Leadership/management

Healthcare industry experience

UX

Multi-channel engagement

SEO

Accessibility standards

Education

Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field

Master's degree preferred

Tools

Content management systems

Digital tools

Emerging technologies

Job description

CentraCare is seeking a Director of Digital Experience and Content Strategy to lead, plan, and execute digital initiatives across the organization. You will own the digital experience, content, and audience engagement strategies, partnering with Information Systems and Technology to align governance and technical implementation.

You will build a high-performing team, drive brand-aligned content, and advance engagement and conversion across channels, vendors, and internal stakeholders.