Director of Digital Experience & Content Strategy

Jobtailor; Saint Cloud (MN); On-site; USD 120,000 - 160,000; Full time

Job summary

CentraCare seeks a transformative leader to direct digital strategy, content strategy, and UX across the organization. You will guide multi-channel experiences, collaborate with IT and marketing, and own the digital experience and audience engagement strategies.

Ideal candidate has extensive leadership experience in healthcare settings, strong analytics, and a track record of delivering measurable engagement and conversion improvements.

Qualifications

• Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required
• Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields
• Leadership/management experience preferred
• Demonstrated experience leading high-performing, cross-functional teams across digital, UX, content, and creative
• Experience in healthcare or complex, matrixed organizations preferred
• Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement
• Experience with content management systems, digital tools, and emerging technologies
• Strong understanding of accessibility standards, SEO, and digital best practices
• Ability to influence and advise senior leaders on digital strategy and experience design
• Strong analytical skills and experience using data and insights to drive optimization and performance
• Excellent leadership, communication, and stakeholder engagement skills
• Ability to prioritize and manage multiple initiatives in a fast-paced environment
• Required to live within driving distance from a CentraCare site
• Ability to travel to other CentraCare sites as required

Responsibilities

• Provide strategic leadership and collaboration for system-wide digital platforms, content, and creative initiatives in collaboration with Information Systems and Technology
• Ensure digital initiatives align with organizational priorities, brand standards, and audience needs
• Lead the development and execution of digital and content strategies to advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion
• Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels
• Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization
• Serve as the business owner for digital experience, content, and audience engagement strategies
• Support onsite responsibilities as needed and travel to other CentraCare sites

Skills

Digital Strategy Leadership

Content Strategy Development

User Experience (UX) Expertise

Cross-Functional Team Management

Healthcare Industry Experience

Stakeholder Engagement

Education

Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field

Tools

Content Management Systems

Digital Platforms

SEO

Accessibility Standards

Job description

CentraCare seeks a transformative leader to direct digital strategy, content strategy, and UX across the organization. You will guide multi-channel experiences, collaborate with IT and marketing, and own the digital experience and audience engagement strategies.

Ideal candidate has extensive leadership experience in healthcare settings, strong analytics, and a track record of delivering measurable engagement and conversion improvements.