Chief Digital Experience & Content Lead

UW Medicine; Seattle (WA); Hybrid; USD 120,000 - 143,820; Full time

Job summary

UW Medicine is seeking a Content and Digital Experience Director to lead content strategy, UX, and discoverability across uwmedicine.org and related channels. This role shapes how information is structured, governed, and distributed, positioning the website as the authoritative source of truth while coordinating with marketing, product, IT, and broader digital teams.

You will build scalable workflows, governance, and measurement, coach a multidisciplinary team, and drive improvements in search,

Qualifications

• Bachelor’s degree required.
• Five years of experience managing teams and shaping digital experience strategy across web and distributed channels.

Responsibilities

• Set vision and roadmap for content strategy and UX across uwmedicine.org and related channels.
• Oversee content strategy, UX research, information architecture, UX writing, and governance to meet business goals.
• Champion structured content, SEO, schema, and measurement frameworks for visibility and discovery.
• Establish KPIs and measurement frameworks for digital experiences across channels.
• Develop lightweight, repeatable workflows and intake processes in an agile environment.

Skills

Content strategy

UX design

Leadership

Digital strategy

SEO

Governance

Agile

Stakeholder management

Education

Bachelor’s degree

Tools

SEO tools

Job description

UW Medicine is seeking a Content and Digital Experience Director to lead content strategy, UX, and discoverability across uwmedicine.org and related channels. This role shapes how information is structured, governed, and distributed, positioning the website as the authoritative source of truth while coordinating with marketing, product, IT, and broader digital teams.

You will build scalable workflows, governance, and measurement, coach a multidisciplinary team, and drive improvements in search,