Healthcare Brand Strategy & Digital Marketing Director

UW Health; Madison (WI); Hybrid; USD 140,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Paid time off

Retirement plan

Parental leave

Adoption assistance

Tuition benefits

Referral bonus

Job summary

UW Health, based in Wisconsin, seeks a visionary Director of Brand Strategy & Digital Marketing to lead bold marketing initiatives and strengthen the national brand. The role leads a team of brand strategy, creative and media professionals and partners with external agencies to deliver integrated campaigns.

You will drive enterprise leadership across brand strategy, digital marketing, and consumer insights, balancing long-term vision with measurable business results in a collaborative,

Qualifications

• Bachelor's degree in Marketing, Communications, Market Research, or related field required.
• Master's degree preferred.

Responsibilities

• Lead development of bold marketing strategies to strengthen the UW Health brand.
• Lead a team of brand strategy, creative and media professionals and manage relationships with external partners.
• Provide enterprise leadership for brand strategy, digital marketing, sports partnerships, and consumer insights.

Skills

Brand strategy

Digital marketing

Leadership

Data-driven decisions

Education

Bachelor's degree in Marketing/related field

Master's degree in Marketing/related field

Job description

UW Health, based in Wisconsin, seeks a visionary Director of Brand Strategy & Digital Marketing to lead bold marketing initiatives and strengthen the national brand. The role leads a team of brand strategy, creative and media professionals and partners with external agencies to deliver integrated campaigns.

You will drive enterprise leadership across brand strategy, digital marketing, and consumer insights, balancing long-term vision with measurable business results in a collaborative,